EV Tires: Advancement Achieved Through Testing
Hankook Tire’s premium brand, Hankook
Hankook, Hankook Tire's top premium brand explores driving innovation built upon cutting-edge technology to redefine the mobility landscape of the future.
A special experience beyond mobility, Driving Emotion
‘Driving Emotion’, designed to progress beyond simple movement into creating unique experiences in our daily life, portrays Hankook Tire’s commitment towards providing the best-in-class driving experience on account of the driver’s emotion.
Through a variety of activities associated with the core concepts of High Technology, Future Innovation, and Premium Brand, we unveil the unprecedented Driving Emotion to the world.
Leader of the mobility industry of the future
Along with the advancement of mobility technology, the tires will continue to grow ever more important as the key components of driving. Hankook Tire will offer a remarkable experience in which the car and the driver will unite as one with its innovative, cutting-edge tire technology to redefine the mobility industry of the future.
The challenge of new opportunities
Even in the mobility landscape of the future where vehicles and all objects are interconnected, tires can provide the most accurate key driving information to create a completely new experience. To this end, Hankook Tire rises to the challenge of new opportunities, going beyond the limits of current tires in various fields.
Innovation to reshape everyday 'mobility'
To make every moment of travel with Hankook Tire more special, we work in collaboration with global premium brands and engage across various marketing activities, thereby planting the value and meaning of Driving Emotion in everyone’s life.
Even in EVs, which have emerged as the key to future mobility, driving remains significant as the essence of tires. From comfort and relaxation as well as the pride of enabling the ultimate performance of vehicles, the innovative sensibility felt while traveling in EVs completes the true essence of driving.
Hankook Tire's EV tires do not only support heavy load compared to conventional tires but also offer the friction and grip force of a higher standard to deliver powerful acceleration to the road surface without any loss. They are technology-intensive tires that come with low-noise technology as engine noise has disappeared.
Furthermore, we have launched the 'Electrified, Hankook' campaign to allow our customers to learn Hankook Tire's cutting-edge technology, quality, and eco-conscious policies for EVs that will shape the future of mobility. As a reliable partner of global premium EVs and an overwhelming leader in the EV tire market, we spread our message beyond technology to the world.
Motorsport provide us with the thrilling fever of dashing cars. However, it is also a venue defined by grueling challenges for tires to consistently push beyond their limits under extreme driving conditions.
As a sponsor of a variety of motorsport competitions at home and abroad, we race towards the great potential of tires. We stand witness to the stunning records of all drivers across the world to create a new chapter in the driving culture.
Hankook Tire is always at the center stage of future driving brought by Design Innovation. Design Innovation is our global innovation project geared towards studying the future driving trends and proposing a wide range of mobility options.
Built upon our firm design philosophy of ‘the essence of mobility begins with tires’, we bring innovation to driving that begins with tires. From the concept tires developed in 2012 to a HEM (Hankook Electric Mobility Technology)-based mobile module platform, HPS (Hankook Platform System) Cell, proposed in 2020, we redesign future driving.