Hankook Tire and the UEFA Europa League, which first joined hands in the 2012/13 season, signed a contract until the 23/24 season to work together as official partners for a total of 12 years. At Hankook Tire, we look for companies and organizations with similar values and goals in order to work together to nurture the relationship of both partners. For this reason, Hankook Tire has been able to successfully work with the UEFA Europa League for more than 10 years. Hankook Tire and the UEFA Europa League have become reliable partners that have faced countless changes in the mobility and sports markets together.
Creating Brand Familiarization through ‘Collaboration’