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Hankook Tire Company | Hankook Tire Global official site

Company OverviewCompany Overview Global Network Global Automotive Partnership Media Center Awards Brand Identity Media Center Home Company Company OverviewHankook Tire & Technology drives persistent innovation to take a leap forward as a global top-tier company paving the way for the future of driving. Vision The Future Driving Innovator Hankook Tire & Technology will transform itself into 'The Future Driving Innovator' that realizes future driving through persistent innovation. We are a global leader paving the way for the global tire industry with premium brands, high-tech leadership, and ESG management with integrity. Since its inception in 1941, Hankook Tire & Technology has grown into a global leader paving the way for the global tire industry through daring challenges and astonishing innovations. We will continue to take a step forward as a global top-tier company leading the way for the future automotive industry by further reinforcing our world-renowned premium brands and high-tech leadership, and actively practicing ESG management designed to fulfill our corporate social responsibilities. Strategic Directions Value Focused Portfolio In addition to focusing our resources and capabilities on advanced markets such as North America and Europe, and high value-added products such as SUVs and electric vehicles, we also promote a qualitative growth strategy designed to maximize profits by means such as expanding production and facility infrastructure and improving operational efficiency, to pave the way for the transformation of the tire industry. Market Winning Service To provide customers with the finest products and services at the right time and right place, we will take an active role in dealing with changes in the global environment to increase the proportion of production and sales in each region, expand distribution channels, and build an advanced service infrastructure. Technology Leadership To lead the way for the rapidly changing trends in the mobility industry centering on electric vehicles and digital technology, we will not only further reinforce our development, manufacturing, and virtual technologies, but also promote digital transformation in all processes to acquire a resolute high-technology leadership. Premium Brand Elevation We will reinforce out partnership with global automakers through our premium brand 'Hankook' and 'Laufenn' which is for rational consumers, to grow into a true premium brand as well as a leading brand in the electric vehicle market. Innovation DNA To ensure a flexible and agile response to the rapidly changing business environment, we will internalize the DNA of innovation throughout our process and further cultivate our unique proactive culture, while reflecting ESG in all our business activities to further enhance our corporate value and sustainability. Global Hankook Key Figures We supply a variety of high-quality tires to over 160 countries around the globe to provide a safe and dynamic driving experience. Hankook Tire & Technology produces 120 million high-quality tires per annum and supplies them to 160 countries throughout the world. In addition, over 20,000 employees work at our business establishments located around the world, working hard to offer the best products and services to our customers. 102M TiresProduction capacity 40Global network 8Production base 160 CountriesExport destinations 20K PersonsNumber of employees Sustainability ESG Management We practice systematic ESG management at a global level to transform into a world-renowned ESG leader. For systematic ESG management, the ESG management committee leads the way in developing an ESG management system, policies, and detailed strategies to fully practice them. Through the successful implementation of ESG management, we will not only fulfill our corporate social responsibilities, but also step forward as an outstanding company paving the way for the global ESG trend. Mid/long-term greenhouse gas reduction goals Reduction of the basic unit of GHG emissions in 2030 compared to 201315% Reduction of GHG emissions in 2050 compared to 2018 50% Business Portfolio Business Principle We provide the value of high technology and premium brands based on the extensive network we have built throughout the world. We have established production, R&D, sales, marketing, and a communication network around the world as part of our efforts to provide the finest products and services tailored to the characteristics of each region. In addition, we are strategically operating three global premium tire brands of 'Hankook', 'Laufenn' and 'Kingstar'. Global Presence 4 Regional headquarters(As of the end of 2020) 8 Production base(As of the end of 2020) 5 Technical center(As of the end of 2020) 46 Branch/subsidiary(As of the end of 2020) Brand Portfolio Hankook As one of the leading brands of Hankook Tire & Technology, it operates sub-brands by vehicle types and product categories. We are serving our customers globally with sub-brands, such as iON (dedicated EV tires), Ventus (premium tires), Dynapro (SUV tires), Kinergy (comfort tires), Vantra (van tires), Winter i*cept (winter tires), and Smart (truck and bus tires). * Main product groups Laufenn Laufenn, which has been created to provide drivers with an economical driving experience, stems from the German word 'Laufenn', which denotes 'to run', and fulfills the needs of consumers who embody a simple yet sophisticated lifestyle. We manage various brands such as Z FIT, S FIT (high performance and sport product group), G Fit (product group for general passengers), X Fit (LT&SUV product group), and I Fit (winter product group). * Main product groups Kingstar Kingstar manages a product brand called 'Road Fit', which means 'the most ideal tires for the road'. * Main product groups Milestone Achievement 2021 Celebrated the 80th anniversary Took a leap forward as the 6th in global tire company ranking Began to supply tires for new Audi electric sports car 'e-tron GT' Began to supply tires for new Volkswagen electric SUV 'ID.4' Listed on the DJSI World for 6 consecutive years (Global No. 1 in the automotive part industry) Selected as the 'Tire Manufacturer of the Year' by Auto Bild, a European automobile magazine 2020 Relocated headquarters to Pangyo Technoplex Acquired Platinum grade in the EcoVadis ESG evaluation Began to supply tires for Porsche's 'Taycan' Supply Tires for New Vehicles like RS6 Avant and Audi RS7 Sportsback Entered into a partnership agreement for exclusive supply of tires for New Formula E 22/23 season 2019 Changed company name to Hankook Tire & Technology Co., Ltd. Opened the Digital Future Innovation Center (entered into an agreement with KAIST) Began to supply tires for Porsche 'Cayenne' Began to supply tires for 'New Audi SQ8' 2018 Launched 'Kinergy AS ev', a tire designed exclusively for second-generation EVs Acquired Reifen-Müller, a leading premium tire retailer in Germany Officially began to sponsor Major League Baseball (MLB) in the United States 2017 Completed building the Tennessee plant in the U.S. Opened the European test center Technotrack for winter tires Acquisition of the Australian tire company, Jax Tyres 2016 Completed building Technodorm for the new new central research center of Hankook Tire Began to supply tires for new BMW 'New 7 Series' Established Hankook Donggeurami Partners a standard workplace for the disabled Formed a marketing partnership with Real Madrid Incorporated into Dow Jones Sustainability Index World (DJSI World) 2011 – 2015 2015Began to supply tires for new Porsche 'Macan' Won the Grand Prize at the Red Dot Award Design Concept 2015 2014Launched the global strategic brand 'Laufenn' 2013Held the completion ceremony for building plants in Chongqing, China, and Indonesia Began to supply tires for Mercedes-Benz 'New S-Class' 2012Began to officially sponsor the UEFA Europa League Began to supply tires for BMW 'New 3 Series' 2011Selected as an official tire supplier for DTM 2001 – 2010 2008Completion building the Hungary Plant Selected as an official tire supplier for Audi 2005Opened the T'Station Completion building the Geumsan Test Trac(G'Trac) 2004Announced new CI 2001Completion building the European Distribution Center (EDC) 1991 – 2000 1999Completion building the Jiaxing Plant and Jiangsu Plant in China 1998Established the China Technical Center (CTC) 1997Established the Europe Technical Center (ETC) Completed building the Geumsan Plant in Korea 1992Established the America Technical Center (ATC) 1979 – 1990 1985Built the first driving test track in the tire industry in Korea 1983Acquired KS mark for all types of radial tires 1982Established the Hankook Tire R&D Center 1981Established a local subsidiary in the United States 1979Completed building the Daejeon Plant 1941 – 1978 1974Developed the first radial tire for passenger cars in Korea Recorded exports in excess of 10 million USD 1962Began exporting overseas to Pakistan for the first time 1953Changed the company name to ⟨Diaya Korea Co., Ltd.⟩ 1941Began as ⟨Chosun Daiya Industrial⟩Hankook Tire & Technology drives persistent innovation to take a leap forward as a global top-tier company paving the way for the future of driving. Vision The Future Driving Innovator Hankook Tire & Technology will transform itself into 'The Future Driving Innovator' that realizes future driving through persistent innovation. We are a global leader paving the way for the global tire industry with premium brands, high-tech leadership, and ESG management with integrity. Since its inception in 1941, Hankook Tire & Technology has grown into a global leader paving the way for the global tire industry through daring challenges and astonishing innovations. We will continue to take a step forward as a global top-tier company leading the way for the future automotive industry by further reinforcing our world-renowned premium brands and high-tech leadership, and actively practicing ESG management designed to fulfill our corporate social responsibilities. Strategic Directions Value Focused Portfolio In addition to focusing our resources and capabilities on advanced markets such as North America and Europe, and high value-added products such as SUVs and electric vehicles, we also promote a qualitative growth strategy designed to maximize profits by means such as expanding production and facility infrastructure and improving operational efficiency, to pave the way for the transformation of the tire industry. Market Winning Service To provide customers with the finest products and services at the right time and right place, we will take an active role in dealing with changes in the global environment to increase the proportion of production and sales in each region, expand distribution channels, and build an advanced service infrastructure. Technology Leadership To lead the way for the rapidly changing trends in the mobility industry centering on electric vehicles and digital technology, we will not only further reinforce our development, manufacturing, and virtual technologies, but also promote digital transformation in all processes to acquire a resolute high-technology leadership. Premium Brand Elevation We will reinforce out partnership with global automakers through our premium brand 'Hankook' and 'Laufenn' which is for rational consumers, to grow into a true premium brand as well as a leading brand in the electric vehicle market. Innovation DNA To ensure a flexible and agile response to the rapidly changing business environment, we will internalize the DNA of innovation throughout our process and further cultivate our unique proactive culture, while reflecting ESG in all our business activities to further enhance our corporate value and sustainability. Global Hankook Key Figures We supply a variety of high-quality tires to over 160 countries around the globe to provide a safe and dynamic driving experience. Hankook Tire & Technology produces 120 million high-quality tires per annum and supplies them to 160 countries throughout the world. In addition, over 20,000 employees work at our business establishments located around the world, working hard to offer the best products and services to our customers. 102M TiresProduction capacity 40Global network 8Production base 160 CountriesExport destinations 20K PersonsNumber of employees Sustainability ESG Management We practice systematic ESG management at a global level to transform into a world-renowned ESG leader. For systematic ESG management, the ESG management committee leads the way in developing an ESG management system, policies, and detailed strategies to fully practice them. Through the successful implementation of ESG management, we will not only fulfill our corporate social responsibilities, but also step forward as an outstanding company paving the way for the global ESG trend. Mid/long-term greenhouse gas reduction goals Reduction of the basic unit of GHG emissions in 2030 compared to 201315% Reduction of GHG emissions in 2050 compared to 2018 50% Business Portfolio Business Principle We provide the value of high technology and premium brands based on the extensive network we have built throughout the world. We have established production, R&D, sales, marketing, and a communication network around the world as part of our efforts to provide the finest products and services tailored to the characteristics of each region. In addition, we are strategically operating three global premium tire brands of 'Hankook', 'Laufenn' and 'Kingstar'. Global Presence 4 Regional headquarters(As of the end of 2020) 8 Production base(As of the end of 2020) 5 Technical center(As of the end of 2020) 46 Branch/subsidiary(As of the end of 2020) Brand Portfolio Hankook As one of the leading brands of Hankook Tire & Technology, it operates sub-brands by vehicle types and product categories. We are serving our customers globally with sub-brands, such as iON (dedicated EV tires), Ventus (premium tires), Dynapro (SUV tires), Kinergy (comfort tires), Vantra (van tires), Winter i*cept (winter tires), and Smart (truck and bus tires). * Main product groups Laufenn Laufenn, which has been created to provide drivers with an economical driving experience, stems from the German word 'Laufenn', which denotes 'to run', and fulfills the needs of consumers who embody a simple yet sophisticated lifestyle. We manage various brands such as Z FIT, S FIT (high performance and sport product group), G Fit (product group for general passengers), X Fit (LT&SUV product group), and I Fit (winter product group). * Main product groups Kingstar Kingstar manages a product brand called 'Road Fit', which means 'the most ideal tires for the road'. * Main product groups Milestone Achievement 2021 Celebrated the 80th anniversary Took a leap forward as the 6th in global tire company ranking Began to supply tires for new Audi electric sports car 'e-tron GT' Began to supply tires for new Volkswagen electric SUV 'ID.4' Listed on the DJSI World for 6 consecutive years (Global No. 1 in the automotive part industry) Selected as the 'Tire Manufacturer of the Year' by Auto Bild, a European automobile magazine 2020 Relocated headquarters to Pangyo Technoplex Acquired Platinum grade in the EcoVadis ESG evaluation Began to supply tires for Porsche's 'Taycan' Supply Tires for New Vehicles like RS6 Avant and Audi RS7 Sportsback Entered into a partnership agreement for exclusive supply of tires for New Formula E 22/23 season 2019 Changed company name to Hankook Tire & Technology Co., Ltd. Opened the Digital Future Innovation Center (entered into an agreement with KAIST) Began to supply tires for Porsche 'Cayenne' Began to supply tires for 'New Audi SQ8' 2018 Launched 'Kinergy AS ev', a tire designed exclusively for second-generation EVs Acquired Reifen-Müller, a leading premium tire retailer in Germany Officially began to sponsor Major League Baseball (MLB) in the United States 2017 Completed building the Tennessee plant in the U.S. Opened the European test center Technotrack for winter tires Acquisition of the Australian tire company, Jax Tyres 2016 Completed building Technodorm for the new new central research center of Hankook Tire Began to supply tires for new BMW 'New 7 Series' Established Hankook Donggeurami Partners a standard workplace for the disabled Formed a marketing partnership with Real Madrid Incorporated into Dow Jones Sustainability Index World (DJSI World) 2011 – 2015 2015Began to supply tires for new Porsche 'Macan' Won the Grand Prize at the Red Dot Award Design Concept 2015 2014Launched the global strategic brand 'Laufenn' 2013Held the completion ceremony for building plants in Chongqing, China, and Indonesia Began to supply tires for Mercedes-Benz 'New S-Class' 2012Began to officially sponsor the UEFA Europa League Began to supply tires for BMW 'New 3 Series' 2011Selected as an official tire supplier for DTM 2001 – 2010 2008Completion building the Hungary Plant Selected as an official tire supplier for Audi 2005Opened the T'Station Completion building the Geumsan Test Trac(G'Trac) 2004Announced new CI 2001Completion building the European Distribution Center (EDC) 1991 – 2000 1999Completion building the Jiaxing Plant and Jiangsu Plant in China 1998Established the China Technical Center (CTC) 1997Established the Europe Technical Center (ETC) Completed building the Geumsan Plant in Korea 1992Established the America Technical Center (ATC) 1979 – 1990 1985Built the first driving test track in the tire industry in Korea 1983Acquired KS mark for all types of radial tires 1982Established the Hankook Tire R&D Center 1981Established a local subsidiary in the United States 1979Completed building the Daejeon Plant 1941 – 1978 1974Developed the first radial tire for passenger cars in Korea Recorded exports in excess of 10 million USD 1962Began exporting overseas to Pakistan for the first time 1953Changed the company name to ⟨Diaya Korea Co., Ltd.⟩ 1941Began as ⟨Chosun Daiya Industrial⟩

Driving - Technology Innovation | Hankook Tire Global

DrivingOverview Driving Intelligence Sustainability Home Innovation Technology for Innovation DrivingOur advanced tire technology for a safer and more convenient ride extends further into innovating 'driving emotion'Kontrol Kontrol Technology represents our technological commitment towards a perfect driving experience. With our belief that the constant interplay among a vehicle, driver, and road surface can be controlled with unfailing precision, we will be the first to mount a challenge for innovative technology to offer a more pleasant driving experience. Major Performances of Kontrol Technology Performance Maximizes tire performance through the ultimate handling prowess and improving durability Safety Maintains a safe distance between the drivers even under adverse weather and road conditions Comfort Reduces stress while driving due to close understanding of the tire performance Efficiency Encourages reasonable consumption among consumers with improved fuel efficiency and longer lifespanPerformance Vehicle Tire Technology i-Segment Technology Electric Vehicle Tire Technology Future Mobility Technology Performance Vehicle Tire Technology Driver safety is our top priority. To offer the ultimate driving experience and fully explore the on/off-road performance, our research extends well beyond tires. Flagship Product Hankook's Tire's Ventus – ultimate performance. Ventus Product Proven Technology Ventus tires have been chosen as Original Equipment tires by global leading premium car manufacturers, gaining worldwide recognition for their technological prowess. i-Segment Technology In each and every moment, new mobility options and new concepts of moving around continue to be rolled out. To ensure a driver's safe and convenient arrival at his/her destination under any circumstances, we continue to pioneer a wide spectrum of innovative technologies for the innovative segment, among others, in line with the changing times. Since quieter and less-vibrating tires offer a more comfortable driving experience, our research drills deep into the details on the sound of tires. Our sound absorber technology brings into play the varying aspects of technologies, ranging from pattern construction and design to special materials, to reduce road noise in a tire and absorb the shock generated, offering a quieter and more comfortable ride. Without Sound Absorber Sound Absorber adhered Pitch structure Pattern groove To offset the ordeal of unexpected flats, the Hankook Runflat System (HRS) has reinforced the sidewalls of its tires to ensure their peak performance. This means that the tire retains its shape even with drops in internal air pressure. In fact, with our runflat tire technology, a punctured tire is still able to travel a good 80 km or more at up to speeds of 80km/h. So long as a vehicle is fitted with our tires, one need not worry about nails, broken bottles or other sharp objects along the path. When a tire is punctured by external shock, the layer of special sealants in our Sealguard tires fills in the hole and effectively prevents air from escaping. Any object-induced punctures 5mm in diameter or smaller are instantly sealed to ensure hassle-free mobility even in the event of emergency. Step 1 Step 2 Electric Vehicle Tire Technology EVs are central to the unfolding path towards future mobility. EV Tires Electric vehicles (EVs) weigh considerably more and measure a stronger power output than internal combustion engine vehicles (ICEVs). Therefore, without reinforced loading capacity, grip force, and dramatically reduced noise, EVs cannot drive in optimum conditions. Hankook Tire remains dedicated towards developing advanced technologies to produce the best-in-class EV tires. EV Tire Model Our sustained technological innovation for EVs has enabled us to unveil a diverse lineup of EV tires, such as the Ventus S1 evo3 and Kinergy AS EV. This high-performance sport tire acclaimed by premium EV makers ensures exceptional handling at extreme speeds and improved noise control, thereby offering a thrilling driving experience. As the optimal tire that adds the sublime finishing touch to balancing EVs, Kinergy AS EV is designed to reduce noise, increase the grip force, and withstand heavy weight to perfect a comfortable driving experience. Partnership The world's eyes are fixed on the tire performance that goes far beyond imaginable limits. Hankook Tire has been named the official tire supplier for the Formula E World Championship, the most precious EV race, and has also partnered with many global leaders in the EV industry for joint R&D. Motorsport Future Mobility Technology Adding fun and appeal in imagining what's possible beyond tires, we transform future mobility into reality. Mobility Trend Airless tires which offer a safe ride, easy maintenance, and sustainable technology all began with our creative imagination for future mobility. Airless Tire Unlike ordinary tires, airless tires do not require air pressure and are, therefore, also referred to as air-free fires. With these innovative tires with no air, you don't ever have to worry about flat tires again. Our game-changing technology in structural design enables a robust, yet dynamic driving experience. Benefit Learn more about the benefits of airless tires that are non-existent in ordinary tires. Safety Minimized tire puncture risk Airless tires use the structural concept that enables weight support without any air pressure and they are less likely to go flat. Increased traction force The multidirectional traction of airless tires delivers a progressive response to a wide variety of trajectories. Maintenance Improved ease of tire maintenance and management Airless tires require no maintenance due to the absence of air pressure and maintains even wear patterns to increase the driving range. Increased ease of the changing tires It is quick and easy to remove and mount a tire due to its structure.