Innovation - Search result | Hankooktire go to main prd

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Inside Hankook | Hankook Tire Global official site

Inside Hankook Inside Hankook Going beyond tires and shaping innovative mobility, we are Hankook Tire. Mission Your imagination will be our reality. To reconnect every moment on the road with wonder and new discoveries, we look beyond technology and reach out to your heart. Our Way Just as tires realize their full potential under extreme conditions, our innovation takes shape as we push our limits. With powerful, yet discreet touches, our innovation takes shape as we push our limits. With powerful, yet discreet touches, we carve the new path of future mobility and continue our endless journey across the globe. we carve the new path of future mobility and continue our endless journey across the globe. Next Vision We dream of sustainable future mobility. Browsing harmony with the environment in a creative space, we bring recurring innovation to eco-conscious technology to build a better tomorrow. New Future Beyond tires tailored to the evolving EV market into digital sensor-embedded tires and airless tires, the future of mobility starts here and now today. We usher in revolutionary innovation. Future Innovated, Innovation Realized We usher in revolutionary innovation. Future Innovated, Innovation Realized Inside Hankook Mission Our Way Next Vision New Future 01 02 03 04 05 05 Inside Hankook Inside Hankook Going beyond tires and shaping innovative mobility, we are Hankook Tire. Mission Your imagination will be our reality. To reconnect every moment on the road with wonder and new discoveries, we look beyond technology and reach out to your heart. Our Way Just as tires realize their full potential under extreme conditions, our innovation takes shape as we push our limits. With powerful, yet discreet touches, our innovation takes shape as we push our limits. With powerful, yet discreet touches, we carve the new path of future mobility and continue our endless journey across the globe. we carve the new path of future mobility and continue our endless journey across the globe. Next Vision We dream of sustainable future mobility. Browsing harmony with the environment in a creative space, we bring recurring innovation to eco-conscious technology to build a better tomorrow. New Future Beyond tires tailored to the evolving EV market into digital sensor-embedded tires and airless tires, the future of mobility starts here and now today. We usher in revolutionary innovation. Future Innovated, Innovation Realized We usher in revolutionary innovation. Future Innovated, Innovation Realized

Hankook & Company extends MOU with KAIST to continue operation of HK-KAIST Digital Innovation Center

Company Hankook & Company extends MOU with KAIST to continue operation of HK-KAIST Digital Innovation Center 2021. 05. 18 - Agrees to press forward with second phase of HK-KAIST Digital Innovation Center with KAIST to develop technology-based innovation capabilities - Follows first phase of industry-academia partnership leading to successful applications using digital technologies incorporating AI and IoT - Second phase designed to foster creative talent and technological innovation through seven new projects Seoul, Korea, May 18, 2021 – Hankook & Company Co., Ltd., the holding company of Hankook Tire & Technology Co., Ltd., extended its agreement with the Korea Advanced Institute of Science and Technology (KAIST) to continue the operation of the HK-KAIST Digital Innovation Center today at HANKOOK TECHNODOME in Daejeon, Korea. The partnership seeks to strengthen the cooperation to secure future growth engines and technology-based innovation capabilities. KAIST is the leading science and technology university in South Korea. Hankook signed the first agreement with KAIST in 2019 and established HK-KAIST Digital Innovation Center, a joint venture based on industry-academia cooperation to accelerate R&D and digital technology competence through digital transformation. Prominent professors from KAIST led by Professor Youngjae Jang of the Industrial and Systems Engineering Department who also serves as Head of the Digital Innovation Center have been closely involved in the projects that address innovation in production and R&D through the application of new digital technologies. In its first two years, the HK-KAIST Digital Innovation Center carried out 12 research projects which led to significant, immediately adoptable achievements that benefited Hankook's R&D and production capabilities. A few examples includes Virtual Compound Design (VCD) System which predicts the characteristics of tire compound using Artificial Intelligence (AI), Automatic Inspection Process applied with digital sensors, and Hankook Condition Monitoring System Plus (CMS+) which detects facility anomaly in advance using AI and IoT. Through the extended cooperation that commences today, Hankook and KAIST will focus on expanding the joint study using various data from seven new projects. These experiments include the likes of 'AI Reverse Engineering of Recipes and Automated Big Data Model Building', 'Development of Machine Learning Model for Predicting Compound Property Based on Molecular Structure' and 'Technology Development for Advancing Virtual Prediction Based on AI'. Hankook & Company and KAIST will also cooperate to develop innovative technologies and foster creative talent that meet the needs of industrial sites. Moreover, Hankook & Company is running its own executive training program for digital innovation to improve internal digital capabilities as well as training programs to foster internal experts on AI and big data. In addition to the achievements made in cooperation with KAIST, Hankook has demonstrated its relentless drive for innovation based on best-in-class technology. Examples include a joint development with SK Planet, a leading Data & Test company, to build a real-time road risk detection and notification solution based on AI which was recognized by the Korean Ministry of Land, Infrastructure and Transport to be implemented on the roads in Korea, and a partnership with UB1st, a leading fleet management service provider in Korea, to develop tire technologies and fleet management solutions using real-time data. Prev Hankook continues partnership with Supercar Fest for 2021 2021-05-13 Next Hankook FFF Racing Team gets valuable kilometers under its belt ahead of the 24-hour classic at the Nürburgring 2021-05-20 List

Driving Emotion | Hankook Tire Global official site

Driving Emotion Motorsport Driving Emotion Home Experience Driving Emotion Hankook Tire's premium brand, Hankook Hankook, Hankook Tire's top premium brand explores driving innovation built upon cutting-edge technology to redefine the mobility landscape of the future. A special experience beyond mobility, Driving Emotion 'Driving Emotion', designed to progress beyond simple movement into creating unique experiences in our daily life, portrays Hankook Tire's commitment towards providing the best-in-class driving experience on account of the driver's emotion. Through a variety of activities associated with the core concepts of High Technology, Future Innovation, and Premium Brand, we unveil the unprecedented Driving Emotion to the world. High Technology Leader of the mobility industry of the future Along with the advancement of mobility technology, the tires will continue to grow ever more important as the key components of driving. Hankook Tire will offer a remarkable experience in which the car and the driver will unite as one with its innovative, cutting-edge tire technology to redefine the mobility industry of the future. Future Innovation The challenge of new opportunities Even in the mobility landscape of the future where vehicles and all objects are interconnected, tires can provide the most accurate key driving information to create a completely new experience. To this end, Hankook Tire rises to the challenge of new opportunities, going beyond the limits of current tires in various fields. Premium Brand Innovation to reshape everyday 'mobility' To make every moment of travel with Hankook Tire more special, we work in collaboration with global premium brands and engage across various marketing activities, thereby planting the value and meaning of Driving Emotion in everyone's life. High Technology Electrified, Hankook Even in EVs, which have emerged as the key to future mobility, driving remains significant as the essence of tires. From comfort and relaxation as well as the pride of enabling the ultimate performance of vehicles, the innovative sensibility felt while traveling in EVs completes the true essence of driving. Hankook Tire's EV tires do not only support heavy load compared to conventional tires but also offer the friction and grip force of a higher standard to deliver powerful acceleration to the road surface without any loss. They are technology-intensive tires that come with low-noise technology as engine noise has disappeared. Furthermore, we have launched the 'Electrified, Hankook' campaign to allow our customers to learn Hankook Tire's cutting-edge technology, quality, and eco-conscious policies for EVs that will shape the future of mobility. As a reliable partner of global premium EVs and an overwhelming leader in the EV tire market, we spread our message beyond technology to the world. Motorsport Motorsport provide us with the thrilling fever of dashing cars. However, it is also a venue defined by grueling challenges for tires to consistently push beyond their limits under extreme driving conditions. As a sponsor of a variety of motorsport competitions at home and abroad, we race towards the great potential of tires. We stand witness to the stunning records of all drivers across the world to create a new chapter in the driving culture. Learn More Future Innovation Design Innovation Hankook Tire is always at the center stage of future driving brought by Design Innovation. Design Innovation is our global innovation project geared towards studying the future driving trends and proposing a wide range of mobility options. Built upon our firm design philosophy of 'the essence of mobility begins with tires', we bring innovation to driving that begins with tires. From the concept tires developed in 2012 to a HEM (Hankook Electric Mobility Technology)-based mobile module platform, HPS (Hankook Platform System) Cell, proposed in 2020, we redesign future driving. Learn More Premium Brand Sports Sponsorship Real Madrid C.F Hankook Tire's innovation to offer the perfect driving experience resonates with the 'ceaseless innovation to create the best moments' by the world's greatest sports clubs. Parallel to the invariable enthusiasm of Real Madrid, Driving Emotion will unlock the greatest moments in our daily lives and electrify drivers throughout the world. UEFA Europa League Since 2012, Hankook Tire has been an official sponsor of the 'UEFA Europa League', the largest tournament for European football clubs. The spirit of 'Winning Innovation', the very source of Driving Emotion, will give life to the stadium full of players with a burning passion and a thunderous roar of spectators. Brand Collaboration End-of-Life Tire Upcycling Project Hankook Tire launched a project to recycle waste tires, which are generated every year in billions of units, in order to create a sustainable future for all together with our customers. As the first step of that, Hankook Tire collaborated with Musinsa's shoe brand, YASE to carry out the 'Upcycling Shoes Project' to recycle waste tires in 2021. In 2022, Hankook Tire collaborated with tire upcycling shoe brand 'Tread & Groove' to introduce recycled sneakers 'HK Groovy' by applying waste tires to the sole (outsoles) of shoes. Hankook Tire will continue to make meaningful progress in considering the future of the global environment together with various shoe brands. Hankook Tire X YASE 'Upcycling Shoes Project' Hankook Tire X Tread & Groove 'Upcycling Sneaker Production Project' More Articles High-Tech Mobility Culture EV Tires: Advancement Achieved Through Testing Brand People & Culture Passion for the best, A partnership with Real Madrid Brand Design Tire wear story Brand Design People & Culture Collaboration – A key to Building Brand Value