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Design Innovation

Design the Essence of Mobility

Design innovation is an innovative project designed to study future smart cities and the changing mobility to propose a diverse range of mobility options. We search for the new values to usher in a brighter future emanating from tires, where the essence of mobility begins. We reinvent technologies that are always ahead of our times and bring essential innovation to connect all the mobility modes throughout the world.

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    Challenge the limits of technology

    Innovative challenges that transverse beyond mobility

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    Create the Innovation of Mobility

    Construct new mobility and challenge the future of our dreams

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    Co-creation of Future Values & Experience

    Share the new values and experiences through creative collaboration


Our Projects

Hankook Tire will always stay with you on the path towards embracing the technological innovation of the future.
Check out the future tire design stories that will excel in the world of our dreams.




Extending Future Life
Beyond Mobility


Connect to the
Connected world


with Vibram®


A Great Challenge
for a Great Change


The Way
to the Future

Urban Reshaping

Urban Reshaping 2020 is our next-generation design project that addresses upcoming urban infrastructure and tires. Tire technologies that respond to all weather/all drive conditions on a dime will usher in dramatic improvements, not only to mobility but to urban lifestyle in general.

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‘Urban Reshaping’

Our technology helps fast track whole cities into the future. Our mobile modular platform “HPS (Hankook Platform System)-Cell’ conceptualizes the idea of next-generation mobility that separates spaces from platforms. This will provide optimal mobility services in a future reality equipped with cutting-edge technologies and automation infrastructure for the environment, autonomous driving and AI (Artificial Intelligence) to take our quality of life to a whole new level.

Hankook Platform System(HPS)-Cell

One platform consists of two wheels: a general 4-wheel type is basically made up of two sets of platforms. This future technology will be applicable to 8-wheel, 10-wheel and other diverse forms of mobility.

‘HPS-Cell’ Tire

HPS-Cell tires are airless tires that contain unit-cell structures overlapped complexly to achieve 3-dimensional strength. They are embedded with ultra-precision sensors that identify the tire’s tread wear status and road conditions in real time. They are also equipped with a first-of-its kind efficient management system that responds to tire wear-induced risks and automatically changes tread patterns to best suit varied road surfaces.

Extending Future Life Beyond Mobility

Combining the future-oriented ideas of the Royal College of Art (RCA) and Hankook Tire’s globally-renowned technology, this project was designed to present tire systems that will create new value in the future driving landscape of 2035.

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‘Extending Future Life Beyond Mobility’

We look for new possibilities for tires in the future mobility environment, which will probably take hold around year 2035, when fully autonomous driving, robots and AI will become an integral part of our daily lives. Our intent is to design the future of tire technologies from the individual, public and commercial aspects.

Futuristic Racing Tires

These tires help maximize downforce to enable vehicles to remain stable at high speeds. Their separable treads increase the width of the wheels to improve tire grip while their internal wings and side fans allow for greater air flow to deliver a more aerodynamic and thrilling driving experience.

Future Logistics System

The HLS-23(Hankook Logistics System) represents a tire-enabled innovative logistics system. This system is able to either operate in single unit mode or in group mode depending on the size and weight of the delivery items. The separable two-row tread structure enables the operator to individually control the speed and direction of each row to drive straight or even pivot. The system moves through the recognition of road coordinates, and self-charges to provide sustainable logistics services.

Variable Smart Tire

Mounted on fully autonomous shared vehicles, our variable smart tires adapt to the developing conditions of urban city centers in a moment’s notice. The smart sensors embedded on these tires allow for the precise identification of road surface data, and even support self-charging and diagnostics. The information these sensors provide is used with EAP(Electro Active Polymer) technology to help form blocks and grooves on tire treads to eventually produce peak drainage and maximum performance.

Connect to the Connected world

This project is intended to forecast the changes in mobility in the future megacities and highlight the vision of future mobility through tires.

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‘Connect to the
Connected world’

We worked together with the University of Cincinnati in the United States to forecast the changes in the environment for vehicles and driving in megacities of the future and studied the various components of infrastructure such as general roads, alleys, and stairs. Furthermore, we designed innovative tires to provide the ultimate traction for a wide range of future mobility options, including shared mobility, self-driving cars, and emergency vehicles.

One-Seater Comfort Mobility Ⅰ

The one-seater mobility mode, Magfloat, can also travel indoors. The principle of the magnetic field expansion and rotation allows the mode to move at a speed of 20 km/h or less to bring leisurely and freedom fused movement to perfection.

One-Seater Comfort Mobility Ⅱ

Flexup, a future-oriented one-seater mobility mode, can freely corner even on flat ground. As the split tread expands or contracts, the mode can move without reserve even if it encounters stairs while driving on the road.

One-Seater Flexible Mobility

iPlay, the one-seater mobility mode, drives on two wheels with maximum efficiency and cornering performance. Its flexible suspension structure enables the minimization of volume in the standby mode, and it demonstrates ultimate performance even while driving at high speed or cornering as the wheel angle changes.

Multiple-Seater Flexible Mobility

Autobine, an autonomous bus, automatically mounts and removes tires, and changes its body size depending on the number of passengers. The self-powered tire even carries an intelligence system that detects the weight of the vehicle and automatically mounts to the bus.

Police Comfortable Mobility

Shiftrac is a mobility mode available for police cars only and provides an agile and convenient driving experience to deal with an increasingly complex city. Its block shifting built around the physics of ice skating enables powerful cornering and rapid lane changes, and guarantees urban safety in a rapid and accurate manner.

Collaboration with Vibram®

Vibram, the Italian-based world’s No. 1 manufacturer for the outsole of a shoe, has joined forces with Hankook Tire with top-tier technology. The collaboration of the two companies, which serve as robust feet for cars and human beings, has enabled us to launch this unparalleled joint project to offer the ‘pleasure and uniqueness of driving’.

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‘Collaboration with Vibram®’

Under the design themes of “Tire go fashionable” and “Shoes embrace dynamic high-end technology”, Vibram’s unique style and Hankook’s technology mixed beautifully. Venturing to embrace a new vision is made possible when two different brands cross over the silo of their industries to pursue innovative convergence.

Sidewalls Enabled by Ultra Light 3D Cocoon Technology

Serrations in woven-knit patterns and block surfaces created at various angles protect tires from shocks.

Honeycomb Layered Structure Design

Harnessing Vibram’s iconic design pattern, this structure aims to add traction performance in mountainous topographies. The application of color compounds also enables young drivers the added pleasure of picking out their own tire colors to match their car.

Vibram Concept Footwear

Inspired by the design of the concept tires DynaMIX and Dyna SYNC, these shoes embody a novel idea along with an unprecedented functional design.

A Great Challenge for a Great Change

In searching for the best way for tires to move forward amid climate change stimulated by global warming,
this concept project is designed to embrace the driving vision of the future that we must shape with new tires.

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‘A Great Challenge for a Great Change’

We scouted for a tire that delivers the best driving performance in the face of unpredictable environmental changes caused by rapid global warming. After conducting a series of in-depth research, we will showcase three types of concept tires that can expertly handle the widely varying geographical issues caused by abnormal weather conditions such as desertification, heavy rain, and heavy snow.

Variable Tread Block-Structured Design

A variable tread block structure of these tires enables tremendous driving force. The tread blocks that extend in all directions boast unrivaled three-dimensional traction, providing the vehicle with the grip to drive on desert terrain without any issues. As it raises the vehicle's ground clearance, it guarantees the excellent components needed to navigate rough roads.

Tread Blade-Structured Design

This tire capitalizes on the tread’s blade structure to completely disperse water from beneath while driving in the rain. Even when submerged, the waterwheel principle of the blade and the additional resistance of the side spokes ensures a strong driving force.

Circumferentially Extended Design

Its circumferentially extended structure supports the vehicle as it drives in harsh winter conditions without any issues. The vehicle's much higher ground clearance improves its ability to navigate rough roads and its increased tread assures greater grooves, thus increasing its traction. Sharp studs exposed between the grooves bring perfection to powerful driving even on snow and ice-covered terrain.

The Way to the Future

In search of tires suitable for numerous driving conditions that will emerge in the future,
this concept project is designed to present the vision of future driving.

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‘The Way to the Future’

The core of driving starts with the tires, not the cars. In its element, the tire is a component intended to closely connect the driver with the ground and endure the effects brought by the ground conditions. We unveil to you the ultimate concept tires to deal with the varying driving environments (extreme cornering, exhilarating adventure, fuel efficiency, and intelligent future tire).

Variable Hybrid Tires

The shape memory alloy located inside the tread changes from moment to moment in line with the changing circumstances. This tire demonstrates two completely opposite performances, from the sports mode to the fuel efficiency mode.

The Revolution of Sport Tires

This is a non-pneumatic tire that consists of three different parts. This performance tire relies on the ‘tiling system’ to assure no loss in the speed and balance even when extreme cornering and its powerful traction enables the drive to reach higher speeds than that achieved in the straight section.

Smart Tires of the Future

This type of tire creates a magnetic field in the space between the tire and the rim to perfect a quiet and comfortable driving experience.

Variable Hybrid Tires

This is an off-road tire of the future designed to effectively absorb any impact even on extremely rough roads and prevent tire blowout accidents in real-time.