Hankook Tire’s materiality analysis is performed once a year based on stakeholder interest and business impact. The results are proactively addressed and reported back to our stakeholders and our management.
At Hankook Tire, we perform the materiality analysis in accordance with the GRI guidelines. This year, we further improved this process: we conducted analyses on a sub-issue level to reflect emerging CSR trends, redefined our pool of issues accordingly and then studied stakeholder concerns and business impact to identify CSR issues. This report was structured around those CSR issues identified as such, and these issues were integrated into our CSR Vision 2020 Roadmap.
Materiality Analysis Process
STEP 1 Defining the Pool of Issues and Identifying Business Significance
We created our pool of issues by reflecting internal·external business conditions and sustainability management initiatives. To elaborate on detailed issues and to discover emerging CSR issues, we analyzed internal/external conditions on an issue level. Based on the identified pool of issues, we adjusted, integrated and then separated these issues based on their level to redefine the pool of issues.
STEP 2 Identifying the Level of Stakeholder Interest
We surveyed our stakeholders on the 32 managerial issues to identify their level of interest. The survey was conducted on approximately 700 stakeholders in six groups. The survey outcomes allowed us to identify stakeholder’s level of interest in our CSR issues.
STEP 3 Generating Analysis Outcomes and Selecting Key Issues
We prioritized 32 issues by combining the outcomes of step 1 (business significance) and step 2 (stakeholder interest). The top 10 issues were defined as key issues, and this report provides a detailed presentation of these issues on their importance, our operational status and achievements.