Customers (General Customers & Dealers)
Customers are the foundation on which Hankook Tire’s growth was built. Our aim is to provide new value for customers, and we do this through our global quality system and by developing outstanding products.
As an increasing number of customers are developing an interest in tire and motor vehicle maintenance, tire manufacturers and repair service companies are expanding the scope of their services, and a variety of online-to-offline (O2O) services emphasizing convenience and speed are being launched. Nowadays, customers are searching about products online, making customized purchases based on their personal driving conditions and preferences, and sharing their experience through social networks. Rapidly-changing consumer trends and needs demand that the tire industry to innovate and adapt. Simply applying existing approaches is no longer sufficient to satisfy customers. The tire industry must serve as a service platform going beyond the traditional roles of manufacturers and distributors in order to provide new value and differentiated services in line with customer needs and trends.
As a global business partner for car makers, Hankook Tire & Technology strives to bolster our strategic corporate partnerships with them based on the experience and expertise we have accumulated over the decades. To responsively meet their requirements under rapidly-changing market conditions, we make continuous efforts at developing state-of-the-art technology and enhancing quality. At the same time, greater focus is placed on strategic projects in cooperation with customers to prepare the development of market-leading technology. In addition, we are strengthening communication activities by responding to increasingly important CSR requirements.
• Chaired by: Head of the Car Life Business Headquarters
• Supervised by: Retail Marketing Team
• Cooperation members: PCR Channel Marketing Team, TBR Channel Marketing Team, Retail Business Innovation Team, Marketing Strategy Team
Franchises & Dealers
• Chaired by: Quality Division Director
• Supervised by: Korea Technical Service Team
• Cooperation members: Retail Marketing Team and pertinent divisions
Future plan and mid-/long-term targets
In order to offer a seamless online-to-offline customer experience through our T’Station and service network, we are preparing new services, including professional consulting for customers, pick-up, and delivery. In addition, we will make quality our top priority in order to meet customer requirements and promote satisfaction while creating a virtuous cycle in our business operations. To achieve our ultimate goal of providing our customers with safe driving, a wide range of customer communication activities will be conducted. Our efforts at providing differentiated services for customer satisfaction will be sustained as we reflect rapidly-changing trends and needs.