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Home Sustainability Focus Areas Customers (General Customers & Dealers) Overview

Customers (General Customers & Dealers)

Customers are the foundation on which Hankook Tire’s growth was built. Our aim is to provide new value for customers, and we do this through our global quality system and by developing outstanding products.

Customers are the foundation on which Hankook Tire’s growth was built. Our aim is to provide new value for customers, and we do this through our global quality system and by developing outstanding products.

Key Achievements

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Background

Recently, customers intend to purchase tires in accordance with individual driving conditions and styles, which requires tire makers and franchises to further expand service areas and improve service quality. Especially, tire makers should make a concerted effort to ensure customer safety which is top priority in business as the bar of customers’ monitoring and inspection on this issue has been increasing.

Risks & Opportunities

Tire manufacturers, distributors, maintenance service providers, online sellers, and tuning specialists who engage in the car industry are facing fierce competition. False or exaggerated advertising, maintenance services provided by non-experts, and substandard after-sales services can cause distrust of the entire car industry. Meanwhile, high-quality products and services and open communication with customers will lead to the increase in customer satisfaction and stable business growth.

Management Direction

As Korea’s No. 1 tire maker, we provide standardized car management services under our brand T’Station. We implement a standard pricing policy to enhance our credibility while providing safety consulting to strengthen customer relationship management. We are also committed to maximizing customer value by offering diverse services such as Mobile Marketing Service and Fleet Service that can meet customers’ expectations and requirements.

Responsible Organization

General Customers
• Chaired by: Quality Division Director
• Supervised by: Korea Technical Service Competency Development TFT
• Cooperation members: Communications Team and relevant divisions

Franchises & Dealers
• Chaired by: Korea PCR Department Director
• Supervised by: KOR) PCR Channel Innovation Team
• Cooperation members: KOR) PCR Channel Marketing Team, T’S Channel Marketing Team

Plans & Outlooks

We plan to disseminate the importance of tire care through systematic quality service activities and continue communication with customers. By doing so, we will achieve our ultimate goal of “delivering the value of safe driving to customers.”

 

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