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Customers (Car makers)

Hankook Tire aspires to lead the automotive industry into the future, providing drivers the world over with the best driving experience.

Hankook Tire aspires to lead the automotive industry into the future, providing drivers the world over with the best driving experience.

Key Achievements

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Background

We engage in B2B transactions when providing OE tires to car makers. In order to keep our promises to our corporate customers, we are making every effort to faithfully meet their requirements. It is essential to strengthen our capacity for applying new technology as required by car makers if we wish to generate profit on a steady basis. If we focus only on short-term profit in our OE business, we may incur significant financial risks. Therefore, a variety of communication activities, including R&D investment, are required in order to sustain trust with customers over the long term.

Our direction

As a global business partner for car makers, Hankook Tire & Technology strives to bolster these strategic corporate partnerships based on the experience and expertise we have accumulated over the decades. To flexibly meet their needs under rapidly-changing market conditions, we make continuous efforts at developing state-of-the-art technology and enhancing quality. At the same time, greater focus is placed on strategic projects in cooperation with customers to lay groundwork for the development of market-leading technology. In addition, we are strengthening communication activities by responding to increasingly important CSR requirements.

Responsible Organization

• Chaired by: OE Division Director
• Supervised by: G.OE Planning Team, G.OE Automotive Engineering Team
• Cooperation members: OE Development Team , TB Development Team, Development Quality Assurance Team, Global OE Quality Team, Technical Centers in Europe, America, Japan, and China

Future plan and mid-/long-term targets

We will do our utmost to develop and supply products with high performance and quality that meet customer needs through multi-faceted activities, including exhibitions and exchange meetings. In particular, our focus will be on strengthening business relationships with our customers by improving product performance for future automobile technology, expanding the supply of our products, and proactively responding to CSR requirements.

 

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