Customers (Car makers)
Hankook Tire aspires to lead the automotive industry into the future, providing drivers the world over with the best driving experience.
The OE1) business that supplies tires to car makers is operated with a long-term perspective based on mutual trust. Therefore, continuous communication is indispensable to this business. It is also emphasized that we should make best efforts to sharpen technologies for the development of tires suitable for advanced vehicles car makers want to develop.
1) OE : Original Equipment
Risks & Opportunities
The OE business allows us to develop tires just in time for the development of new vehicles, which ensures not only the advancement of our tire technologies in the fields of design, materials, and manufacturing but also long-term business relationship with car makers. It also contributes to creating stable sales revenue. Meanwhile, we face increasing needs for higher technological standards that can satisfy the performance of future-oriented vehicles such as EV. Therefore, the strain on developing and securing source technologies can be a risk factor
Hankook Tire is committed to strengthening strategic partnerships with global car makers. We are proactive in developing advanced tire technologies and improving product quality to satisfy the performance they need and supply optimal products. On top of that, we promote diverse collaboration projects for new product development and marketing activities to maintain evolutive partnerships with them.
• Chaired by: OE Division Director
• Supervised by: G.OE Planning Team, G.OE Automotive Engineering Team
• Cooperation members: G.OE Sales Team 1&2, OE Teams in Europe, America, China, Japan, and ASEAN-India, PC Development Team, TB Development Team, G.OE Quality Team, Technical Centers in Europe, America, Japan, and China
Plans & Outlooks
We will catch up with technical requirements of car makers and market trends at the right time and implement diverse communication activities such as participating in exhibitions and customer exchanges, thereby supplying tires with optimized performance and quality they want. Particularly, we will further develop sincere relationships with car makers by expanding the supply of eco-friendly tires suitable for future-oriented vehicles and actively responding to their sustainability assessment.