The true value of a corporation becomes significant when it coexists with society, and we return the value created through our business activities back to society to fulfill our role and responsibility as a corporate citizen.
The pursuit of profits alone will not guarantee a company’s sustainable development in today’s day and age. Rather, the company needs to deliver social value to help resolve social issues and seek co-prosperity with local communities to earn stakeholder support in order to render itself truly sustainable. To address local community issues, Hankook Tire & Technology’s CSR Team at the Headquarters is responsible for corporate philanthropic operations in the Seoul region and at the company-wide level, and CSR teams in respective regions undertake social-giving programs in their own territory. The Corporate Philanthropic Committee meets every quarter to engage in discussions with regional CRS teams to identify necessary improvements and take actions accordingly in order to contribute to community development.
In line with the motto ‘driving for happiness’, Hankook Tire & Technology will not only make donations but also make full use of its business capabilities to sincerely undertake corporate philanthropic programs, delivering the value of happiness to local communities and children/adolescents. Furthermore, each of our philanthropic programs will be assessed by quantifying the social value they bring so that programs with unsatisfactory outcomes are terminated and programs with further growth potential are promoted. We will also ensure that new programs are launched in consideration of specific local needs. In 2020, we will set a new mid/long-term corporate philanthropic strategy to further pursue co-prosperity with local communities.
Corporate Philanthropy Committee
• Chaired by: Head of the HR Division
• Supervised by: CSR Team
• Cooperation members: Culture Communications Team, KP)Corporate Management Team, Hankook Tire Welfare Foundation, Communications Team