The true value of a corporation becomes significant when it coexists with society, and we return the value created through our business activities back to society to fulfill our role and responsibility as a corporate citizen.
Companies are required to play a role as corporate citizens that pursue co-prosperity with local communities beyond just creating profits. A company pursuing only profits cannot be accepted by both local communities and consumers. Therefore, corporate sustainable growth is ensured when participating in solving local issues and making efforts for co-prosperity with local communities.
Risk & Opportunities
Negligence on pursuing co-prosperity with local communities may bring about loss of local business foundation and give a negative corporate image to consumers. In other words, efforts for proactive involvement in addressing local issues and co-prosperity with them can present a positive corporate image and increase corporate value.
Hankook Tire not only contributes to the growth of local economy directly and indirectly through its business operations but strives to addressing local issues. Our major activities include three mobility projects, protection of atrisk youth, supports for economic independence of the underprivileged, Social Housing program, scholarships to students sponsorship of local festivals, and supports for social welfare centers.
Corporate Philanthropy Committee
• Chaired by: Corporate Strategy Planning Division Director
• Supervised by: CSR Team
• Cooperation members: DP)KP)Corporate Management Team, Culture Communications Team, Hankook Tire Welfare Foundation
Plans & Outlooks
In 2018, the Company will reinforce its Mobility concept to upgrade existing programs such as tire donation, car donation, Tuieum Bus, and Social Housing program. New Corporate philanthropic activities will start test operation as well. We will design and execute Corporate philanthropic activities pursuing co-prosperity with local communities in Taean where a new PG1) will be located.
With these plans, we will achieve the four major strategic directions(Company-wide Expansion, Focusing on Core Competence, Employee Participation, Fostering Local Community's Sustainability) and consequently take a step closer to reaching our mid- to long-term corporate philanthropic goal of contributing to the growth of local communities and improving our brand value.
1)PG: Proving Ground