In the tire industry, technological excellence alone does not automatically earn trust. It is only through third-party verification that it truly earns trust. In this regard, the German automotive magazine ‘Auto Bild’ serves as a benchmark rather than merely a media outlet.
Since its launch in 1986, Auto Bild has established itself as Europe’s leading automotive publication. Its influence stems not only from its reputation as a specialist publication but also from its rigorous testing methodology. For tire evaluations, Auto Bild bypasses manufacturer-provided samples, instead purchasing products directly from the retail market. The process involves driving thousands of kilometers on public roads in conjunction with rigorous track testing. Through this process, Auto Bild provides objective assessments that have become a globally recognized benchmark for validating tire performance and technological capability.
Magazine Test, A stage to evaluate a brand’s technology