How should we plan the office space?
In her book, ‘Happy,’ the stylist, and design consultant Amanda Talbot emphasized the importance of the space as a canvas to draw our lives on, which can also play a vital role in the corporate workspace. Most office workers spend more than 8 hours a day stuck in the office. The psychological and physical environment they experience is directly related to the performance and vision of the company brand.
In May 2020, Hankook Tire established a new corporate building, Technoplex. Located in Pangyo, the Silicon Valley of Korea, it has six underground floors and ten aboveground floors. Following this innovative vision, the physical space created in Technoplex represents the culture and brand identity shared by the corporation and its employees. The foundation of Technoplex was the "way we work." The way the employees work is closely related to the products they research and develop, which have become the foundation for the advancement of the brand and innovation.