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Design innovation, Creating 'Future Mobility Vision'. | Hankook Tire Global Official Website
High-Tech Brand Design Mobility Culture Design innovation, Creating 'Future Mobility Vision' Just as the history of transportation has continued from round wagon wheels to high-tech mobility systems such as autonomous driving and robotics, Hankook Tire launched the 'Design Innovation Project' in 2012. Based on its belief and philosophy that technology which started with tires may change the world of mobility, Hankook Tire has been researching and suggesting new possibilities which will lead to changes in the future smart city since 2013. Especially, this year has established a foundation for realizing the future scenario projects which have been studied so far. This is a direct step into the future mobility world envisioned by Hankook Tire. High level of inspiration with creative imagination And comprehensive technology that realizes the imagination 'Design Innovation Project' What is 'Design Innovation Project?' 'Urban Reshaping 2020', the next-generation design project related to future city infrastructure and tires The 'Design Innovation Project' is a project about studying the future smart city and the mobility which will change within it from futuristic tires to mobility, and proposing various innovative design solutions. Particularly this year, Hankook Tire signed a partnership with technology-specialized enterprises in the Design Innovation Alliance to realize the future mobility to envision by expanding and systematizing its technology. It is aimed to propose and realize not only the mobility which will innovate the future, but also urban infrastructure which will stably and efficiently implement the mobility system. HPS (Hankook Platform System)-Cell, developed as part of 'Urban Reshaping 2020' project. It is a mobile platform optimized for advanced technologies such as autonomous driving, artificial intelligence (AI), and smart city infrastructure. Predicting changes in the future environment and presenting a vision for mobility. 'Future Scenario Project Urban Reshaping 2022' In 'Urban Reshaping 2022' to be announced this year, 'SSM (Space Shifting Mobility)', a new way of transportation using old tires, is on presentation. SSM is a mobility which can move in three dimensions, not only on the existing road surface, but also directly up and down the outer wall of a building. With the building structure combined and disassembled, a function of the building can flexibly be expanded. The mobility function had a limit of 'moving' in the past while expectation is much higher in that the function can be extended to 'space' through SSM. In particular, Urban Reshaping 2022 reorganized the infrastructure of the entire city, including the internal and external structures of the building as well as mobility. It predicted the efficiency of movement in the city through mobility and the change from a new concept of space. 'Wheelbot', cornerstone for realizing future scenario Hankook Tire developed the 'wheelbot' as the first step towards realizing the urban reshaping project. A 'wheelbot' is literally a mobility system using robotics. Hankook Tire increased its reality of the future scenario project and carried out more sophisticated technology research by making a system which can actually be driven and tested. Whereas the existing wheel-type moving unit moved only within a certain radius with the front and rear as the main axis, the wheelbot can freely move 360 degrees regardless of the space where it is located. With this feature, it is possible for the wheelbot to move in any direction not only on the road, but also inside a building or anywhere without a road. In addition, the existing wheel-type transportation had limits in space due to its structure of wheels, while a platform which combines a wheelbot with a Pod (A streamlined space which can be separated from transportation such as airplane and vessel) is integrated with a building to create new space; usability and expandability of the wheelbot are limitless. On September 30, 2022, Hankook Tire held an offline event 'Design Innovation Day' to declare its future mobility vision. The company also offered experience space where consumers could drive the wheelbot by themselves. It allowed them to check the actual driving and operation method with a driving body which is capable of semi-autonomous driving and remote control. Wheelbot's internal structure model exhibited at Design Innovation Day site Approaching to realization with technology companies 'Design Innovation Alliance' The 'Design Innovation Alliance' is a collaboration project with technology companies to promote more accurate R&D on the 'wheelbot' design. It is the process of finally realizing a future scenario project which has been conducted for a long time. Hankook Tire found partners who would connect its 'Future Scenario Project' and the 'Realization Project' to provide technical assistance in making the virtual scenario a reality. And it is researching the parts that can be implemented with its current technology to develop the actual output. Joint venture with technology companies 'Calman Tech' and 'Mobiltech' This realization process was carried out in collaboration with robotics partner 'Calman Tech' and 3D spatial information service provider 'Mobiltech.' Calman Tech provided direct technology to build the wheelbot. The company is a technology partner which is engaged in R&D of robots focusing on 'Action' among the robot development process: 'Cognition' (Sensing), 'Decision' (Autonomous driving), and 'Action' (Driving). It is aimed to build a robot mobility platform which allows free movement in 360 degrees, and to create a new paradigm in the future mobility environment. In addition, 'Mobiltech' produces Replica City, a digital twin 3D map. The technology will have a positive impact on the autonomous driving system. While a 2D map requires interpretation to receive information, the 3D map is much more intuitive and specific as it provides the actual look. Such data is essential in its future scenario project as mobility moves away from the road infrastructure to join or decouple from buildings. Hankook Tire will continue its journey to find a new value so that it may play an essential role in the future mobility. It is expected to see a vision of the future smart city which will be built from the 'Design Innovation.' More Articles High-Tech Design A Lab Built for the Future High-Tech Design People & Culture Technoplex, Changes the Way We Work High-Tech Brand HIP, A Visible Approach to the Next-gen Mobility Landscape
Model Solution wins two awards at iF Design Award 2021
Company Model Solution wins two awards at iF Design Award 2021 2021. 04. 21 - A subsidiary of Hankook & Company which provides one-stop solutions won the iF Design Award for the first time - Its AR headset for industrial use and high-tech e-Scooter won in the Product category and Professional Concept category respectively - Both have been showcased at the CES 2021 to gain recognition for their technology advancements Seoul, Korea, April 21, 2021 – Model Solution (CEO: Byungil Woo), a subsidiary of Hankook & Company Co., Ltd., received two 'Winner' awards at the renowned iF Design Award 2021 for its Augmented Reality Head Mounted Display (AR HMD) and e-Scooter. They were honored in the Product category and Professional Concept category respectively. The award-winning AR HMD and e-Scooter were unveiled at the Consumer Electronic Show (CES) 2021 held in January. They gained recognition from all over the world for their cutting-edge designs and innovative technologies. AR HMD code-named 'MS-AR20', the winner of the Product category, is designed specifically for industrial use. It features essential functions to enhance usability and user experience and has passed various evaluation and wear tests. In particular, it received high scores in the Idea criterion which evaluates purpose and relevance of the design concept as well as in the Function criterion which evaluates usability, user benefit and efficiency. The premium high-tech e-Scooter code-named 'MS-PM20' was honored in the Professional Concept category. This future personal mobility features Airless Tire technology, equipped with 11-inch airless tires that not only add unique look but also promote safe driving. Fingerprint recognition system and dashboard camera mounted on the scooter make it the smartest of its kind. It's also foldable in standing posture and available in various colors. For Model Solution, it's the first time to be honored with the iF Design Award. Model Solution is strengthening its foothold as a world-class one stop service provider for design, prototypes, quick-turn tooling, low-volume production and contract manufacturing with its outstanding design capability and leading technology. The company recently opened 'Online CMF Lab', an online platform of its offline exhibition space 'CMF Lab', and is enhancing accessibility of its latest design trends, insights and applications. CEO Byungil Woo says, “Model Solution has been leading technological innovation based on our design and engineering capabilities. We couldn't be happier to celebrate this achievement which proves our capabilities and leadership. We will continue to create cutting-edge products and leverage businesses of companies around the world while contributing to the advancements of future technologies.” The iF Design Award is one of the most prestigious design awards in the world alongside with the International Design Excellence Awards (IDEA) and the Red Dot Design Award. It is presented by the International Forum Design, a German marketing consulting firm. The contributions are evaluated across nine categories including Product, Packaging, Communication, Interior Architecture, Professional Concept, Service Design, Architecture, User Experience (UX) and User Interface (UI) on the basis of five criteria which are idea, form, function, differentiation and social impact. This year, more than 9,500 contributions were submitted from 52 countries. Hankook supplies original equipment for Porsche 718 models 2021-04-22 Hankook Tire wins iF Design Award 2021 in two categories 2021-04-20 List
Hankook supplies original equipment for Porsche 718 models
OE Hankook supplies original equipment for Porsche 718 models 2021. 04. 22 - Hankook Tire to enter into another original equipment cooperation with Porsche - Hankook's premium ultra-high performance summer tread, the Ventus S1 evo 3, to be fitted from spring Neu-Isenburg, Germany, April 22, 2021 – Global leading tire company Hankook Tire will equip the Porsche 718 Boxster and Cayman with its ultra-high performance (UHP) tires from Spring 2021. The tires used are tailor-made Ventus S1 evo 3 tires in sizes 235/40 ZR19 (92Y) N-0 for the front axle and 265/40 ZR19 (98Y) N-0 for the rear axle. This is in addition to the Porsche Cayenne and Taycan models which Hankook already equips with Ventus S1 evo 3 premium tires in SUV and EV specifications, respectively. "Porsche stands for particularly high-performance sports cars, delivering a high level of driving pleasure and, at the same time, full suitability for everyday use. However, this also makes tire development very complex," says Jeongho Park, Executive Vice President and Director of OE Division. “We are therefore very pleased with this original equipment, as it demonstrates the impressive performance of our products across the entire range." The Ventus S1 evo3 is equipped with a high-strength bead core which, in combination with the reinforced sidewall, ensures high driving stability, straight-line stability and steering precision in addition to sporty, dynamic handling. To further enhance driving stability and steering precision, a particularly light rayon carcass is used, along with a special aramid composite material being used in the belt area. Together, this reduces the unwanted expansion of the rolling circumference by up to 60 percent, even at very high speeds, compared to conventional materials. The special tread compound using high-performance natural resins ensures the necessary grip and excellent traction and braking performance on both dry and wet roads. Moonhwa Hong, Vice President of OE Development Department explains: "Our engineers aimed to ensure that the Ventus S1 evo3 would outperform its predecessor in almost all areas and become the most successful original equipment tread for Hankook on the market to date. The result of their work is an ultra-high performance tire that can provide optimum support for the excellent dynamics of sports cars such as the Porsche 718 Boxster.". "Sports cars with a mid-engine are always something special. That's why the special driving experience of the Porsche 718 Boxster played a big role in the test drives," confirms Aleix Alcaraz, development driver at Hankook Tire, responsible for the sports car division. "The result is a tire that is in perfect harmony with the vehicle. Good grip in every situation, the necessary lateral stiffness and high steering precision, all of which are essential for both safety and driving pleasure with a sports car. This is exactly what our tire delivers." New EU tire label offers consumers additional information when pur-chasing tires 2021-04-23 Model Solution wins two awards at iF Design Award 2021 2021-04-21 List