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Design innovation, Creating 'Future Mobility Vision'. | Hankook Tire Global Official Website
High-Tech Brand Design Mobility Culture Design innovation, Creating 'Future Mobility Vision' Just as the history of transportation has continued from round wagon wheels to high-tech mobility systems such as autonomous driving and robotics, Hankook Tire launched the 'Design Innovation Project' in 2012. Based on its belief and philosophy that technology which started with tires may change the world of mobility, Hankook Tire has been researching and suggesting new possibilities which will lead to changes in the future smart city since 2013. Especially, this year has established a foundation for realizing the future scenario projects which have been studied so far. This is a direct step into the future mobility world envisioned by Hankook Tire. High level of inspiration with creative imagination And comprehensive technology that realizes the imagination 'Design Innovation Project' What is 'Design Innovation Project?' 'Urban Reshaping 2020', the next-generation design project related to future city infrastructure and tires The 'Design Innovation Project' is a project about studying the future smart city and the mobility which will change within it from futuristic tires to mobility, and proposing various innovative design solutions. Particularly this year, Hankook Tire signed a partnership with technology-specialized enterprises in the Design Innovation Alliance to realize the future mobility to envision by expanding and systematizing its technology. It is aimed to propose and realize not only the mobility which will innovate the future, but also urban infrastructure which will stably and efficiently implement the mobility system. HPS (Hankook Platform System)-Cell, developed as part of 'Urban Reshaping 2020' project. It is a mobile platform optimized for advanced technologies such as autonomous driving, artificial intelligence (AI), and smart city infrastructure. Predicting changes in the future environment and presenting a vision for mobility. 'Future Scenario Project Urban Reshaping 2022' In 'Urban Reshaping 2022' to be announced this year, 'SSM (Space Shifting Mobility)', a new way of transportation using old tires, is on presentation. SSM is a mobility which can move in three dimensions, not only on the existing road surface, but also directly up and down the outer wall of a building. With the building structure combined and disassembled, a function of the building can flexibly be expanded. The mobility function had a limit of 'moving' in the past while expectation is much higher in that the function can be extended to 'space' through SSM. In particular, Urban Reshaping 2022 reorganized the infrastructure of the entire city, including the internal and external structures of the building as well as mobility. It predicted the efficiency of movement in the city through mobility and the change from a new concept of space. 'Wheelbot', cornerstone for realizing future scenario Hankook Tire developed the 'wheelbot' as the first step towards realizing the urban reshaping project. A 'wheelbot' is literally a mobility system using robotics. Hankook Tire increased its reality of the future scenario project and carried out more sophisticated technology research by making a system which can actually be driven and tested. Whereas the existing wheel-type moving unit moved only within a certain radius with the front and rear as the main axis, the wheelbot can freely move 360 degrees regardless of the space where it is located. With this feature, it is possible for the wheelbot to move in any direction not only on the road, but also inside a building or anywhere without a road. In addition, the existing wheel-type transportation had limits in space due to its structure of wheels, while a platform which combines a wheelbot with a Pod (A streamlined space which can be separated from transportation such as airplane and vessel) is integrated with a building to create new space; usability and expandability of the wheelbot are limitless. On September 30, 2022, Hankook Tire held an offline event 'Design Innovation Day' to declare its future mobility vision. The company also offered experience space where consumers could drive the wheelbot by themselves. It allowed them to check the actual driving and operation method with a driving body which is capable of semi-autonomous driving and remote control. Wheelbot's internal structure model exhibited at Design Innovation Day site Approaching to realization with technology companies 'Design Innovation Alliance' The 'Design Innovation Alliance' is a collaboration project with technology companies to promote more accurate R&D on the 'wheelbot' design. It is the process of finally realizing a future scenario project which has been conducted for a long time. Hankook Tire found partners who would connect its 'Future Scenario Project' and the 'Realization Project' to provide technical assistance in making the virtual scenario a reality. And it is researching the parts that can be implemented with its current technology to develop the actual output. Joint venture with technology companies 'Calman Tech' and 'Mobiltech' This realization process was carried out in collaboration with robotics partner 'Calman Tech' and 3D spatial information service provider 'Mobiltech.' Calman Tech provided direct technology to build the wheelbot. The company is a technology partner which is engaged in R&D of robots focusing on 'Action' among the robot development process: 'Cognition' (Sensing), 'Decision' (Autonomous driving), and 'Action' (Driving). It is aimed to build a robot mobility platform which allows free movement in 360 degrees, and to create a new paradigm in the future mobility environment. In addition, 'Mobiltech' produces Replica City, a digital twin 3D map. The technology will have a positive impact on the autonomous driving system. While a 2D map requires interpretation to receive information, the 3D map is much more intuitive and specific as it provides the actual look. Such data is essential in its future scenario project as mobility moves away from the road infrastructure to join or decouple from buildings. Hankook Tire will continue its journey to find a new value so that it may play an essential role in the future mobility. It is expected to see a vision of the future smart city which will be built from the 'Design Innovation.' More Articles High-Tech Design A Lab Built for the Future High-Tech Design People & Culture Technoplex, Changes the Way We Work High-Tech Brand HIP, A Visible Approach to the Next-gen Mobility Landscape
Hankook Tire to supply tires exclusively for BMW Driving Center for seven consecutive years
OE Hankook Tire to supply tires exclusively for BMW Driving Center for seven consecutive years 2021. 03. 26 - To supply tires for all vehicles used for test driving at BMW Driving Center until the end of 2021 - To provide joyful driving experience with its tires of winning performance that BMW vehicles deserve Global leading tire company Hankook Tire will continue to supply tires for all test-driving vehicles at BMW Driving Center run by the German luxury automaker BMW until 2021. Since the opening of the BMW Driving Center in August 2014, Hankook has been an exclusive tire supplier for its test-driving vehicles. The announced 1-year contract extension will have Hankook's products be equipped to all vehicles used for test driving on track as well as other programs at BMW Driving Center for the seventh year in a row. This proves Hankook's excellence in tire technologies and its premium brand value. Total nine products are being supplied to the BMW Driving Center including Ventus RS-4 from the Ventus Racing product category optimized for circuit driving, as well as Ventus S1 evo3 and Ventus S1 evo3 SUV from the Ventus Premium Sport product category which guarantees ultra-high performance. Its premium winter tire, Winter i*cept evo3, is also on the list. Hankook plans to provide the best-possible driving experience to consumers who visit the BMW Driving Center through its advanced tire technologies accumulated over the years of supplying OE tires for premium cars worldwide. With the best driving performance obtained through precise handling, excellent grip and braking, Hankook will deliver the strong power of BMW's powertrain to the surface of the road. The BMW Driving Center covers 291,802 square meters and is equipped with a 2.6-kilometer driving track, with which it has been presenting a new driving culture by offering professional racing experiences not only for car enthusiasts but also for anyone who enjoys dynamics and speed. In November 2020, the center became the largest complex cultural space for driving in Korea, surpassing 1 million cumulative visitors in just six years. Hankook Tire wins the Red Dot Design Award 2021 for its Ventus S1 evo Z 2021-03-29 Hankook Tire expands its involvement in motorsport, as exclusive tire supplier to European TCR series 2021-03-19 List
Hankook Tire wins the Red Dot Design Award 2021 for its Ventus S1 evo Z
OE Hankook Tire wins the Red Dot Design Award 2021 for its Ventus S1 evo Z 2021. 03. 29 - Recognized as the winner in the Product Design category at the Red Dot Design Award 2021 - The winning-product, Ventus S1 evo Z, maximizes driving performance, grip power, and dynamic cornering of high-end sports car Seoul, Korea, March 29, 2021 – Global leading tire company Hankook Tire & Technology has once again proved its excellence in design, winning at the Red Dot Design Award 2021. Its Ventus S1 evo Z was named as the winner in the Product Design category for high design quality. The Red Dot Design Award is given out each year to industry leaders who have designed the best and innovative products of the year. The award-winning Ventus S1 evo Z is a tire specially designed for high-end sports cars, maximizing the driving dynamics performance of the vehicle. Its asymmetric tread pattern along with minimized contact area boosts grip power and cornering performance. Moreover, its expanded shoulder width and center rib block ensure ultra-effective water drainage while the high-grip full-silica compound assures powerful performance and superior handling for sports cars. Ventus S1 evo Z is equipped to various ultra-high performance cars exworks including the premium car brand Mini's limited-edition MINI John Cooper Works GP. The tire will be first introduced to the European RE (replacement equipment) tire market during the second half of 2021, followed by other regions around the world. "We are honored to be recognized with the Red Dot Design Award once again. For us, tire design is more than aesthetics. Our design extends to performance and quality as well as the safety of our passengers,” says Jimmy Kwon, Vice President of Hankook Tire's Brand Lab. "So we will continue advancing our design capabilities based on innovative technologies and further strengthen our premium brand asset.” The Red Dot Design Award, whose origins date back to 1955, is an award ceremony organized by the Design Center Nordrhein-Westfalen in Germany to appraise industrial products in three different categories: Product Design, Communication Design, and Design Concept. Along with Germany's iF Design Award and the U.S. IDEA, Red Dot Award is considered one of the world-renowned top three design awards. Various leading global automobile, electronics, fashion, and architecture companies are participating. Since 2001, Hankook Tire has been winning a series of awards from the Red Dot Award. The studless winter tire, I FIT, and the futuristic concept tire Dyna SYNC were recognized at the Red Dot Award at 2017 and 2016. In 2015, Hankook Tire's Boostrac concept tire was designated as the 'Best of the Best'. In 2019, UHP Ventus S1 evo 3 was recognized as the winner and in 2020 multiple products, including i*pike RS2, Dynapro AT2, and Dynapro MT2, received awards. With the addition of Ventus S1 evo Z to the winner this year, Hankook Tire's innovative tires have achieved significant accomplishments. Hankook Tire extends partnership with MLB 2021-03-31 Hankook Tire to supply tires exclusively for BMW Driving Center for seven consecutive years 2021-03-26 List