Hankook Tire to Participate in ‘Everything Electric UK 2026’

- Participates as a headline sponsor across three regions—North, West, and Greater London—strengthening the positioning of the ‘iON’ brand
- Showcases key products, including ‘iON evo’ and ‘iON GT,’ demonstrating its technological competitiveness in EV tires
- Expands participation in major European EV events and enhances customer engagement to reinforce its global premium brand positioning

Seoul, Korea, May 4, 2026 — Hankook Tire & Technology (Hankook Tire), a leading global tire company, will participate as a Headline Sponsor in ‘Everything Electric UK 2026,’ one of Europe’s leading EV exhibitions, to be held sequentially across three regions in the UK from May to September.

‘Everything Electric’ is an exhibition hosted by the UK-based electric vehicle media outlet ‘Fully Charged,’ serving as a leading platform to showcase the latest technologies and market trends in the EV and cleantech sectors. Building on its official sponsorship in 2024 and its role as a Headline Sponsor in 2025, Hankook Tire is extending its participation to three regions this year, further strengthening the competitiveness of its ‘iON’ brand—the world’s first full EV tire lineup—in the European market.

The exhibition will be held sequentially across three regions: ‘North,’ taking place from May 8 to 9 at the Great Yorkshire Event Centre in North Yorkshire; ‘West,’ from June 12 to 13 at Cheltenham Racecourse in Gloucestershire; and ‘Great London,’ from September 11 to 12 at Twickenham Stadium in London.

In particular, the exhibition is structured in a dual-format approach, designed to engage both industry stakeholders and general visitors. The first day is designated as a ‘B2B Day,’ focusing on industry professionals to share EV market entry strategies and cleantech trends while exploring collaboration opportunities. The second day is dedicated to general visitors, featuring experiential programs designed to enhance brand engagement.

During the exhibition, Hankook Tire will present key products from its ‘iON’ brand at its dedicated booth. The lineup includes the performance tire ‘iON evo,’ the touring tire ‘iON GT,’ and the all-weather tire ‘iON FlexClimate.’ Alongside these products, the company will emphasize the advanced technological capabilities of the ‘iON’ brand, which supplies tires exclusively to the ABB FIA Formula E World Championship—the world’s premier electric vehicle racing series.

In addition, Hankook Tire will offer a range of on-site brand experiences centered around its outdoor booth. The company will sponsor expert panel discussions and insight sessions focused on the electric vehicle and cleantech industries, while enhancing visitors’ engagement through on-site brand exposure and video content.

Meanwhile, Hankook Tire’s ‘iON’ is a dedicated tire brand developed for high-performance electric vehicles. It enhances driving performance through EV-specific technologies, including high load capacity, low rolling resistance, and low noise. The brand currently offers more than 300 sizes ranging from 16 to 22 inches, compatible with most electric vehicles. The brand continues to expand its presence in key markets such as Europe, while actively showcasing its top-tier technological capabilities through participation in major events, including the international tire exhibition ‘The Tire Cologne.’