Hankook Tire announces website renewal in 26 countries
- To provide improved user experience based on analysis of previous website traffic data
- To increase consumer communication through branded content and function as a sales hub
- To reopen 30 Hankook websites supporting 19 languages across 26 countries around the world
Seoul, Korea, May 20, 2022 – Global leading tire company Hankook Tire announced the renewal of its official websites in 26 countries around the world to provide users with a more user-friendly, interactive digital experience.
The renewal of the multi-regional and multilingual websites was carried out to strengthen the platform’s function as a sales hub. With the Korean and North American websites currently reopened, a total of 30 websites across 26 countries are to be renewed.
One of the most notable improvements is the mobile friendly user interface and user experience (UI/UX). The platform was designed to offer users faster, more accurate search results specifically catered to their purpose of visit, made possible by analyzing the company’s previous global and local web traffic. The main menu has been simplified, and easier directory to Hankook’s social media channels, as well as to its global and local sites, is provided.
The renewed global website is restructured to enhance Hankook’s brand identity by shedding light on its corporate message, with branded content featured at the top corner of the landing page where it should be instantly visible. More interactive and user-engaging story-telling content are to be published, including an introduction page for Hankook’s sub-brands, including the iON, Ventus, and Dynapro.
The 26 domestic websites will serve as sales and customer service hubs to support marketing and sales activities in each region. Search tools have been improved in order to help consumers easily find suitable tires for their vehicles, and consumers will be able to easily obtain information about shops nearby or at the selected location. A link for the online store will also be readily accessible for online shoppers. Furthermore, products are presented in a more dynamic and interactive way. For its flagship products in particular, Hankook has employed a full 3D view optimized with the Parallax Scrolling technique for convenient browsing of immersive features.
“We are making our best efforts to further provide accessible, satisfactory consumer-oriented services to users all over the world, which will ultimately refine our competitiveness in the global market. The renewal of the corporate websites in diverse languages is a part of it,” says Jimmy Kwon, Vice President of Hankook Tire’s Brand Lab. “Through the content we provide that is optimized for the digital age, we hope everyone can experience Hankook Tire’s industry-leading technology and premium brand value.”