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Hankook celebrates corporate anniversary with tire drift art

2021. 12. 13

To celebrate its 80th anniversary, tire maker Hankook has produced an impressive video in cooperation with its partner TIKT Performance. Using a Mercedes AMG GT S, the tuning workshop has visibly documented the tire maker’s anniversary right on the surface of the asphalt itself, celebrating 80 years of innovation.

Neu-Isenburg, Germany, December 13, 2021 – Premium tire maker Hankook celebrates its 80th anniversary in 2021. As the company proudly looks back on its long and impressive success story, the decision has been made to highlight this milestone in style, by producing a high-quality video featuring a Mercedes AMG GT S. Hankook partnered with TIKT Performance Parts, a well-known provider of tuning parts and services, for this momentous occasion. The powerful video is intended to illustrate what Hankook means when it talks about “Driving Emotion”: Dynamics, driving pleasure, technology and safety.

The partnership with TIKT is overseen by Roland Hehner, Director of Sales and Tuning at Hankook Reifen Deutschland. Hehner, who has been working for Hankook for 25 years, has worked closely with tuning professionals from TIKT and was thus able to make the campaign possible. “We wanted to celebrate our 80th birthday, while at the same time showing what Hankook tires are capable of. We are setting an example that does our company history justice, and we are proud of 80 years of innovation,” Roland Hehner says, summarizing the campaign.

“We are very pleased to see our vehicle involved in such a fantastic occasion. Alongside Hankook, TIKT has been presenting its cars on international stages for 10 years. Our partnership has grown steadily over the years,” adds Tomislav Bodrozic, Managing Director of TIKT Performance. The video has a special significance for TIKT: “The AMG we are driving has 800 hp, which has one more zero than Hankook now. To match this, we have developed the new TIKT Wide Body Kit in full carbon, which we are displaying exclusively here. The video is its premiere.”

Since its foundation in 1999, Tomislav Bodrozic has been managing TIKT along with his brother Kresimir. The company focuses on manufacturing, distributing and installing tuning parts. As an insider of the tuning scene, TIKT offers innovative solutions for custom vehicle improvement.