Public premiere for Hankook iON race Formula E tires at the Essen Motor Show
- Tailor-made racing tire combines sustainability and performance
- Hankook is also the main sponsor and partner of the TUNE IT! SAFE! campaign vehicle 2022
- “Made for it” competition with a 5-star trip as the top prize
- Champion partner autograph sessions with Borussia Dortmund soccer players
Neu-Isenburg, Germany, November 22, 2022 – Once again, global leading tire company Hankook will appear at the “HP Festival of the Year” with a top-class product portfolio and a public premiere for racing fans.
“I'm particularly pleased that Hankook will be at the Essen Motor Show again this year, as we have had a strong presence in the tuning scene from the start. This trade fair is a great opportunity to exchange ideas directly with Hankook fans,” said Dietmar Olbrich, Vice President Marketing and Sales at Hankook Reifen Deutschland GmbH. From December 2 to 11 the premium tire manufacturer will be presenting its tire portfolio for electric and combustion vehicles at the Essen Motor Show, where it will also unveil the Hankook iON race tire with which the all-electric cars will compete in the ABB FIA Formula E World Championship from the coming season. Visitors can also look forward to a varied supporting program, exciting show vehicles and autograph sessions with VIP guests and players from Borussia Dortmund, the German professional soccer team playing in the Bundesliga.
iON race Formula E tires: Pioneer for sustainable racing
Hankook will present the new iON race Formula E tire to the public for the first time at the Essen Motor Show. As an exclusive technical partner and tire supplier to Formula E, Hankook developed the new tire in close cooperation with the racing series and met the sustainability standards of Hankook and Formula E. The tire will make its debut in the next season at Mexico City E-Prix on January 14, 2023. Around 30 percent of the new tire, which is tailor-made for the third-generation Formula E race cars, consists of sustainable materials. End users also benefit from racing developments: Findings from the racetrack flow into the production tires of the iON product family, which includes summer and winter profiles especially designed for the resource-saving mobility of modern premium electric vehicles.
Spirited athletes, safe tuning
Another highlight of the Essen Motor Show will be Hankook’s presentation of the AMG GT Black Series, which has been refined by the performance specialist, TIKT. As in previous years, Hankook is also sponsoring the TUNE IT! SAFE! project. The 2023 campaign vehicle will be unveiled by Hankook and the DDAT (Association of Automobile Tuners) management on the preview day.
In addition, they can take part in the “Made for it” competition on site. The question is: Electric or combustion engine? The top prize is a 5-star trip to the Hyundai Winter Experience in Sölden, Austria.
Hankook program at the Essen Motor Show
|Date (local time)||Time||Program|
|Friday, December 3, 2022||9.30 a.m||TUNE IT! SAFE! Presentation of the new campaign vehicle Hall 7 | Booth B11|
|Saturday, December 4, 2022||*||BVB players Sebastian Kehl and Patrick Owomoyela|
|Saturday, December 10, 2022||*||Meet and Greet Matthias Malmedie|
|Sunday, December 11, 2022||*||Autograph session with BVB players|
*The exact time will be announced on https://de-de.facebook.com/hankookreifen/ and directly at the trade fair stand.