Hankook Tire Showcases Brand Advertising at MLB Stadiums in the United States

- Brand advertising to be displayed on digital and print boards across 26 stadiums in North America, including the United States and Canada, beginning with the MLB 2026 season opener
- Enhancing the global unified brand ‘Hankook’ through the strategic exposure of ‘iON’ and ‘Dynapro’ brand identities
- Strengthening global sports marketing initiatives, including MLB, as part of Hankook Tire’s ‘Premium Growth Strategy’

Seoul, Korea, April 2, 2026 — Global leading tire company Hankook Tire & Technology (Hankook Tire) announced that it will carry out brand advertising across 26 Major League Baseball (MLB) stadiums in North America, including the United States and Canada, throughout the 2026 regular season, further strengthening the premium positioning of its global unified brand ‘Hankook’ in the local market.

Following the Opening Day game between the San Francisco Giants and the New York Yankees held on March 25 (local time) at Oracle Park in San Francisco, United States, Hankook Tire aims to expand its customer touchpoints by rolling out brand advertising across MLB stadiums featuring its global unified brand ‘Hankook,’ along with its world’s first full lineup of electric vehicle tires under the ‘iON’, and SUV tire brand ‘Dynapro.’

Notably, this season, Hankook Tire has expanded its marketing footprint to include the home stadium of the Toronto Blue Jays, based in Ontario, Canada, thereby further extending its brand presence across the entire Canadian region.

Throughout the 2026 MLB regular season, Hankook Tire plans to display its Brand Identity (BI) across major LED boards—including behind home plate, along the first base line, and on outfield fences—across 26 stadiums. Through this initiative, the company aims to naturally reinforce awareness of the ‘Hankook’ brand among sports fans while strengthening its brand competitiveness in North America, one of the world’s largest markets for SUVs and electric vehicles.

Since 2018, Hankook Tire has significantly expanded its engagement with global sports fans through its official sponsorship of MLB over approximately five years. At the same time, the company has implemented differentiated sports marketing initiatives targeting local customers, strengthening its recognition as a premium brand in the North American market. Building on this foundation, Hankook Tire has continued its brand communication activities at major MLB stadiums, steadily enhancing the global presence of the ‘Hankook’ brand.

Following the successful conclusion of the World Baseball Classic (WBC), driven by the outstanding performances of Major League players, Hankook Tire expects to further reinforce the innovative and dynamic image of its ‘Hankook’ brand among not only local spectators visiting stadiums to watch the games in person, but also baseball fans around the world.

Hankook Tire’s branding will be prominently featured in high-visibility locations within stadiums—including home plate, outfield, and first base line signage—in major markets such as New York, Boston, Atlanta, and Toronto, among others, throughout the 2026 regular season.

Meanwhile, Hankook Tire continues to strengthen its global sports marketing initiatives based on Hankook Tire’s premium growth strategy under Hankook & Company Group. The company has been expanding its partnerships with leading global sports leagues and teams, including the U.S.-based simulation golf league ‘TGL presented by SoFi’, the ‘UEFA Europa League,’ the ‘UEFA Europa Conference League,’ Germany’s ‘Borussia Dortmund,’ and Saudi Arabia’s ‘Al Ittihad.’

In addition, Hankook Tire continues to demonstrate its global top-tier motorsports technology by exclusively supplying racing tires and sponsoring participating teams across more than 70 global motorsports competitions, including the ‘ABB FIA Formula E World Championship’ and the ‘FIA World Rally Championship (WRC).’ Moving forward, the company plans to further expand its engagement with customers worldwide through global sports partnerships, while strengthening the influence of its premium brand.