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Hankook Tire website named Winner at the 2023 Red Dot Design Award in Germany

2023. 08. 23

- The company’s global and region-specific websites achieved the highest accolade at one of the world’s most notable design competitions
- The websites were recognized for providing distinct brand experiences through user-centered design and interactive content
- By achieving top-ranking recognition in both domestic and international competitions, including the iF Design Award and the A.N.D. Award, Hankook Tire is demonstrating leading design excellence

Seoul, Korea, August 23, 2023 – Global leading tire company Hankook Tire & Technology (Hankook Tire) announced that its website has been named “Winner” in the Brands & Communication Design category at the Red Dot Design Award 2023, one of the world’s most prestigious design competitions.

Hankook Tire was recognized for user-centered design of both its global and region-specific websites, as well as for enhancing customer accessibility. The company was also praised for presenting a distinctive brand identity through sophisticated visuals and an interactive, content-driven approach to web design.

Hankook Tire revamped the design of its website in May 2022, centered on its “New Innovation Platform” theme. Since then, the company has kept its websites continuously updated with a wide range of diverse content, including stories covering the ABB FIA Formula E World Championship, Hankook Tire’s EV-exclusive tire brand iON, and ‘MADE IN HANKOOK,’ a cultural brand developed by the company to explore and promote motor culture through multimedia content and offline events.

While Hankook Tire’s global website focuses on brand experience based on visitor data analysis, websites dedicated to distinct national markets use sales information to enhance customer contact points. Across all of Hankook Tire’s websites, content and design come together to express a unique company identity focused on premium branding, high-tech capabilities and product innovation.

The Red Dot Design Award ranks among the world’s top three design competitions, along with the iF Design Award and the International Design Excellence Awards (IDEA). Each year, the Red Dot Design Award invites panels of design experts to carry out rigorous screening processes and select winners in a number of categories, including Brands & Communication Design, Product Design and Design Concept.

This year’s Red Dot Design Award for Hankook Tire is the latest the company has received from renowned domestic and global competitions for its official websites. Other successes include awards at the iF Design Award 2023, the 2022 Awards for New Digital (A.N.D) Award and WEB AWARD KOREA 2022.