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Hankook Tire sponsors Europe’s largest electric vehicle exhibition, Everything Electric Show

2024. 05. 23

- Products of the EV-exclusive tire brand ‘iON’ will be on display at Everything Electric Show (EES)
- As an official partner, Hankook Tire will promote the iON brand with a booth, banner, and posts on the show’s social media channels for a year
- iON continues to prove its technological prowess, having scored top marks on prestigious tire tests

Seoul, Korea, May 23, 2024 — Global leading tire company Hankook Tire & Technology (Hankook Tire) will participate as an official sponsor and showcase its top-notch electric vehicle (EV) technology at Everything Electric Show (EES), an exhibition in Harrogate, England, from May 24 to 26 (local time).

Europe’s largest EV and renewable energy exhibition, Everything Electric Show is hosted by the influential tech medium Fully Charged. More than 150 companies in related industries are set to take part to share market trends and the latest technology in the global EV industry.

As an official sponsor, Hankook Tire will run a booth and display banners to promote iON, the world’s first full line-up tires developed exclusively for EVs. Hankook Tire will engage in promotional activities for a full year – for example, posting iON-related content on EES’ official website and social media channels.

Experience and event zones at Hankook Tire’s booth will showcase various iON products sold in the European market. These include the high-performance iON evo; the iON i*cept, a winter tire; the iON FlexClimate, an all-weather tire; and the iON ST AS, a high-mileage model tailored for SUVs.

The iON brand was born even before the commercialization of EVs. Its products are designed to provide the perfect EV driving experience by achieving an optimal balance of low noise, low rolling resistance, and improved mileage. Since its launch in 2021, the brand’s portfolio has steadily expanded, and iON tires are now available in more than 190 sizes, ranging from 16 inches to 22 inches, catering to a wide range of EV models.

Tests carried out by renowned automotive magazines attest to the exceptional technology of the iON brand. In April, the iON evo SUV earned the highest rating, “exemplary,” from Germany’s prestigious Auto Bild magazine. The previous year, the iON evo earned the highest rating in four categories: wet road braking, dry road braking, rolling resistance, and handling.

Hankook Tire has made ceaseless efforts to lead the global EV tire market, having secured original technology even before the commercialization of EVs. The company supplies new tires for upmarket EVs such as the Porsche Taycan, the Audi e-tron GT, and the BMW i4. This year, Hankook Tire is expanding its supply of new tires for popular EV models from global automakers, including Toyota’s electric SUV, the bZ4X, and Volkswagen’s electric minivan, the ID.buzz.