Design Innovation
In order to achieve our vision and contribute to advancement in driving, we are constantly refining our designs to include future-oriented dynamism and elegance.

Hankook's Project with University of Cincinnati
Hankook and University of Cincinnati joined together to create a project with the theme ‘new tyres for the future’.



Revolution of Sport tyre
Tiltread provides dynamic cornering by tilting through the non-pneumatic tyres without unnecessary tread wear and prevents blowouts.
Straightaway
High speed and maximum grip on the straightaway.
Non-pneumatic tyres
Resilient polyurethane airless tyre prevents blowouts.
Three discrete motors
Adjusts speed of each tyre when cornering.
Extreme cornering
A maximised contact ratio and dispersion of surface tension occurs through a tilting system which provides dynamic but stable cornering.



Exhilarating adventure
Motiv is the most flexible tyre to run in extreme conditions and blowouts are not a concern.
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Variable Blocks
Flexible polyurethane blocks move separately according to surface shape.
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Tilting Center Hub
Provides ultimate grip from the flexible chamber and expanding tread.

The smartest hybrid tyre
eMembrance provides not only fuel efficiency but also excellent grip for high speed.

Fuel Efficiency
Less road contact reduces rolling resistance and uses less energy.

Full Grip
Both sides of the rim extend the tread for excellent grip and cornering performance through wider contact.

Intelligent future tyre
Mag-trac is a smart tyre that breaks the frame of a tyre.
Empty spaces through magnetic fields allow cars to move comfortably and quietly.

Standby
Repulsive forces between same poles make it stand comfortably.

Rolling
Opposite poles by instant current makes it roll.
Exhibition in SEMA Show 2012


During the SEMA Show 2012 in Las Vegas, Hankook showcased the innovative future tyre design mockups from its 'The Way to the Future' Design Collaboration with UC.