Official partner of the UEFA Europa League
“Driving Emotion” in European football
We are extending our passion for “Driving Emotion” and sport more and more. Which is why we are supporting the UEFA Europa League together with millions of football fans all over the world.
Hankook has been an official sponsor of the UEFA Europa League since 2012. Sportiness, dynamism and emotionality are the hallmarks of this partnership, which marks a further milestone in Hankook’s marketing strategy. Our commitment to top-flight European football will raise brand awareness in Europe, one of the company’s major sales regions.
Hankook benefits from comprehensive brand presence, such as perimeter advertising in the stadiums and on the backdrops that can be seen during interviews with the players and at the official UEFA press conferences. The Europa League is watched live in the stadiums and via TV by millions of people in Europe and around the world.
The UEFA Europa League
The UEFA Europa League is the largest cup competition for club teams in Europe and was known as the UEFA Cup until the 2008/09 season. In the 2017/18 season, a total of 194 clubs from all 53 national associations within UEFA are taking part in the competition. Many talented international players and top-class teams from throughout Europe make the UEFA Europa League attractive and fascinating.
Hankook Tire Back Stadium Tour
As a sponsor of the UEFA Europa League, Hankook can make an unforgettable behind-the-scenes experience of this unique competition possible for fans. We regularly give users of our social media channels the chance to win a so-called Back Stadium Tour.
The lucky winners get to see all the areas otherwise closed to the public such as the players’ dressing rooms, the press area or the technical hub. Another highlight is being able to watch the players warm up directly from the sidelines. The Back Stadium Tour is rounded off by a VIP ticket from Hankook.
Centre Circle Carrier programme
With the Centre Circle Carrier programme, Hankook is literally putting young football fans at the centre of the action of a UEFA Europa League match. They become part of the opening ceremony and are allowed to carry the centre circle banner. By giving young people who have lost loved ones in a car accident a special chance to become a Centre Circle Carrier, Hankook is striving to draw attention to the subject of traffic safety.