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Date 27/07/2011 Hits59,101

Category Corporate

Hankook nominated for two TAFF Awards

Hankook nominated for two TAFF Awards

- Shortlisted for the ‘Tyre Manufacturer of the Year’ and ‘Industry Advertising Campaign’ Award
- Voted for by customers

Daventry, UK, 27th July 2011 - Its smiles all round as Hankook have been nominated for two categories in the 2011 National Tyre Distributors Association (NTDA) Tyres & Fast-Fit Awards (TAFF). Hankook is one of the world’s fastest growing tyre manufacturers and is understandably honoured to have been shortlisted for the prestigious ‘Tyre Manufacturer of the Year’ category for the second year running and for the ‘Industry Advertising Campaign Award’.

This year alone has seen the brand continue to grow as it strengthens its alliances even further in motorsport with the exclusive partnership with the European tour car racing series, DTM. Earlier this year also saw the launch of Hankook’s new global advertising campaign ‘Be One with It’. This formed part of the brands strategy to become one of the world’s top premium tyre makers. The campaign focuses on the drivers feeling of ‘being one’ with the tyre and the road. Extreme sports such as ‘base jumping’ with specially designed wing suits are utilised to present the theme. The message that confidence in equipment brings out the best performance in sports is consistent with Hankook’s assurance in its tyres enabling the best possible driving experience.

Tony Lee, Managing Director of Hankook UK said “I can safely speak for all our staff here when I say how pleased we are to have been nominated for not one but two TAFF Awards this year. The Hankook brand has grown considerably in the UK since its introduction back in the early 1980s. We have successfully built a good level of brand awareness and a solid reputation for quality equalling that of many other longer established brands. Hankook is committed to on-going development and further strategic expansion to ensure this level of quality is maintained.”

About the NTDA TAFF Awards

This year hails the 82nd Annual Dinner and NTDA Tyre & Fast Fit Awards 2011. NTDA members are invited to submit nominations in the five categories of the awards and the most popular companies go forward to the final voting stage. The NTDA TAFF Awards have been awarded annually for the past six years. Nominations are made in the following categories:

- Tyre Manufacturer of the Year
- Industry Advertising Campaign
- Wholesaler of the Year
- Tyre & Aftermarket Equipment Supplier of the Year
- Environment Award
- Tyre Centre of the Year Award

A shortlist of five nominees is produced and these are voted for by those in the tyre industry, meaning that it is the customers who pick the winners.

Picture material:
Hankook_Be One with It Campaign



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