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Date 24/07/2011 Hits58,993

Category Corporate

Hankook announced as Associate Sponsor of the What Car Awards

Hankook announced as Associate Sponsor
of the What Car Awards

- Associate sponsor of the 2012 What Car? Car of the Year Awards
- Sponsor of the Ultra-Low Carbon Award Category

Daventry, UK, 22nd July 2011 - Hankook one of the UK’s largest and fastest growing tyre manufacturers is to become an Associate Sponsor of the 2012 Motoring Oscars, the What Car? Car of The Year Awards. The What Car? Car of The Year Awards are presented to car manufacturers that set the highest standards in their class after going through a host of tough and rigorous tests. Hankook are also to sponsor the Ultra-Low Carbon Award Category.

What Car? Publishing Director Andrew Golby said: “We’re delighted to welcome Hankook as a partner of the What Car? Awards. Like us, they recognise the increasing importance of low-carbon vehicles, and our readers feel the same way. Car buyers are placing an increasing priority upon energy-efficient technologies, and look to What Car? for guidance. The ultra-low-carbon category is an accolade that every manufacturer will be keen to win, and we look forward to announcing the result of our judging next January.”

Tony Lee, Managing Director Hankook UK said. “Hankook are pleased to become Associate Sponsor of the What Car? 2012 Awards. We are especially delighted to also sponsor the Ultra-Low-Carbon category which is very much in line with the launch of our new Kinergy Eco tyre range. Looking after the environment and reducing our CO2 footprint are becoming an increasing concern for today’s consumer. The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies. This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent without sacrificing the safety requirements. The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint as well as helping to save money.”

The benefits of the sponsorship agreement includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness to an audience of key influencers and decision makers from the motoring industry.

The What Car? Car of the Year Awards are acknowledged by many as the UK Motoring Oscars. It is one of the automotive industry’s best known and most influential awards ceremonies and the event is coveted by car makers both in the UK and overseas. The What Car? Awards issue is a key influencer for consumers in their car buying decision making process and is the brands best selling issue and driver of website traffic.

The event is to be held at the Grosvenor House Hotel, Park Lane in London on the 11th January with top class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

About What Car? Car of the Year Award

The What Car? Car of the Year Awards are recognised as the car industry’s equivalent to the Oscars. There are 16 major categories, but the most sought-after prize is the What Car? Car of the Year Award. This is given to the car that proves itself as the best all-rounder. The Awards attract more than 1000 of the industry’s most influential figures, including senior decision makers from car manufacturers, retailers and industry suppliers.

2012 Award Categories:
Small family car
Family car
Estate car
Safety Award
Security Innovation Award
Ultra-low carbon car
Hot hatch
Compact Executive

Hankook Proud Sponsor of the What Car Awards Logo.



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