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Hankook Tire anticipates a big hit in China with its environmentally friendly tire
Hankook Tire anticipates a big hit in China with
- ‘Enfren,’ the most popular environmentally friendly tire produced by
Picture 1 - educating enfren to a consumer at Hankook Tire’s booth in Beijing Motor show
Since its launch in 2008 to follow the worldwide green movement, enfren has been acclaimed by not only Korean market, but also in Japan, Australia as one of the best eco-friendly product. Hankook Tire is anticipating the same success from Chinese market with this introduction.
Picture 2 - Hankook Tire booth at 2010 Auto China
Meanwhile, after its initial establishment in China in 1994, Hankook Tire has never lost the No. 1 position in Passenger Car Tire market. Producing more than 29 million units per year with stability and its technology at the local manufacturing facilities in China, Hankook Tire has been distributing to approximately 30 leading global automotive manufacturers such as GM, Ford, Volkswagen, Audi and others.
2010 Auto China celebrates its 11th anniversary; from the inaugural event in 1990, it’s held in China every other year, and it’s the largest automobile show in China welcoming more than 700,000 visitors per show to experience the newest automotive technology and the latest vehicle designs by the leaders of the industry.
* The official website for 2010 Auto China : http://www.china-autoshow.com/2010bjx/En/