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Date 28/03/2010 Hits64,591

Category Corporate

Hankook Tire wins prestigious red dot design award

Hankook Tire wins prestigious red dot design award

- UHP tire ‘Winter I*cept evo’ for European market receives 2010 red dot design award
   for product design
- Another major feat after winning the 2009 iF product design award
   for ‘enfren’ and ‘Optimo 4S’
- Recognition as world class tire in terms of environmental friendliness,
   technology and design

(March 17, 2010, Seoul) Hankook Tire, the seventh-largest and one of the fastest growing tire manufacturers in the world, has received the prestigious red dot design award for product design for its ultra high performance (UHP) tire ‘Winter i*cept evo’.

The red dot design award reaffirms Hankook Tire’s position as a world leading tire maker. Last year, the company’s eco-friendly product ‘enfren’ and ‘Optimo 4S’ won the iF product design award. It was the first time the coveted award was presented to a tire company.

Along with the iF design awards of Germany and the International Design Excellence Awards (IDEA) of the US, the red dot design award is regarded as one of the world’s three major design awards. Winners are picked based on a comprehensive review of a product’s design, quality, functionality and environmental friendliness. In 2010, entries were submitted from 1,634 companies in 57 countries for the red dot design award: product design.

‘Winter i*cept evo’ is an eco-friendly UHP tire for winter driving. Offering both superior performance and style, it maximizes handling and braking power, which is vital on wet and snowy roads. Groove designed to project an image of the polar bear and featuring 3D kerfs and secondary kerfs, the tire boasts a stylish design along with enhanced braking performance on icy and snow-covered surfaces.

Pae Ho-Youl, vice president of Marketing Strategy Planning division at Hankook Tire, said, “Hankook Tire has been recognized for its industry-leading technology, performance and competitive design by receiving outstanding marks in a tire performance test in Germany and by winning the prestigious red dot design award. We will continue to develop world class products that are environmentally friendly and offer superior quality, performance and design.”

The red dot design award is the largest and most renowned design competition in the world. It was launched in Germany in 1955 and subsequently evolved into an international competition in 1991. The competition is organized by Design Zentrum Nordrhein Westfalen in Essen, Germany. Winners are selected by a panel comprising 30 design experts from around the world. New panel members are chosen every year to ensure objective reviews. The main review items include innovation and functionality of designs. The red dot design awards are presented in the three areas of product design, communication design and design concept. For the product design awards, products are given the distinctions of ‘best of the best’, ‘winner’ and ‘honorable mention’ in each category.

 


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