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Date 15/06/2006 Hits65,143

Category Corporate

Hankook presents its extensive programme of tyres at the Trade Fair “Reifen 2006” (=Tyres 2006)

Hankook presents its extensive programme of tyres at the
Trade Fair “Reifen 2006” (=Tyres 2006)
Neu-Isenburg, March 24th 2006. The international tyre manufacturer Hankook is present at the trade fair “Reifen 2006” as an exhibitor with an extensive assortment of tyres for both passenger cars and trucks. The main focus of attention will be on the novelties of the summer season 2006.
A highlight on the Hankook fair stall in Hall 3.0 (Stall 151) is the Ventus R-S2, the ultimate sports’ tyres for the street. A further focus of attention is dedicated to the segment of the Ultra-High-Performance-tyres. The well-established flagship of the Hankook-family of products, the Ventus S1 evo, can this year come up with 33 new dimensions, among them a version containing the patented Hankook Runflat System. Another, equally new product, the Optimo K415, is to be exhibited at the fair for the first time.
Then there is also the Hankook Ventus Prime, which has been accorded the most excellent test results various media. Overall, Hankook is presenting at this year’s “Reifen”-Trade Fair a well-balanced mixture from its comprehensive product palette.
Since 1960 the "Reifen" has been attracting to Essen a large, expert public every other
year. Based on its many years of experience and continual success it is considered
to be the leading international fair in the tyre branch. This year alone 440 exhibitors
from 42 countries will be presenting their products from 23rd-26th of May over a total
area of 43,000 m² in the exhibition centre it Essen. More than 17,000 visitors from over
80 nations as well as a large number of international media representatives are
expected. Hankook’s conspicuously designed stall is realised totally  in the colours
of the new and exciting  Corporate Identity of the international tyre manufacture and
offers on the lower storey a large exhibition space for numerous products from the
Hankook range. The tyres themselves are presented in displays especially conceived
and produced for the fair, which displays are being set up all the way around the stall.
The colossal truck advertising motif from   Hankook’s "Zähm’ das Biest" (=“Tame the
Beast“) campaign graces one wall of the stand and is thus a real eye catcher.
The “Meeting Point“, set up especially for the Hankook
Master Partners, is to be found easily directly behind the information counter. The high-quality
merchandising articles from Hankook’s own Lifestyle Merchandise Collection will be presented in display cabinets in the vicinity of the staircase and will be distributed to the visitors to the stall together with information material about Hankook’s products by the attractive hostesses.
The spacious second storey is home to the catering area as well as to the meeting rooms that offer the perfect ambience for discussions with business partners and guests.
Hankook’s tyres will also be presented on four vehicles that are to be exhibited on both the stall of the tyre manufacturer itself as well as in the foyers.
The “Tune It! Safe!“ promotion, a Porsche in police look, and a Ferrari 360 Spider from technology partner. Hamann Motorspot are to be found directly at the stall itself and are fitted with Hankook’s flagship, the Ventus S1 evo. A Volkswagen Golf R32, fitted with the "Auto Bild"
Test victor Ventus Prime (original tyres for the VW Golf V), as well as a Hummer H2 from
Lexani, fitted with Hankook’s Ultra-High-Performance SUV-tyres Ventus ST in 28-inches on the front axle and 30-inches on the real axle, welcome the visitors in the foyers and round off Hankook’s spectacular fair appearance.
After the “Autosport International”, the “C.V. Show” in Birmingham, the “Tire&Rubber” in Moscow and the “Transpotec” in Milan, the „Reifen 2006“ is already the fifth successful appearance of the tyre manufacturer Hankook at an internationally renowned trade fair.



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