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Pioneering the Future of the Automobile Industry

The performance of an automobile is directly related to the performance of its tires. The tire is the vital component in driving which leads to complete driver satisfaction. This is the main reason global automobile companies use strict criteria when selecting a tire company.

With fierce competition in new automobile development, tires are becoming increasingly important in terms of quality and in satisfying demands of drivers around the world. To meet these requirements, Hankook is taking the lead in developing tires optimized for new and unique characteristics of automobiles, actively responding to the needs of the global tire market. Through our extensive global network, which offers the highest levels of quality control and safety, and with our continuous investment in R&D, we are securing the necessary capabilities to develop future technologies and form top-class partnerships with renowned automobile companies.

Since first partnering with a domestic automobile company in 1955, Hankook has expanded its network of strategic partnerships around the world in key markets such as North America, Europe, China, and Japan. Through its advanced technology, Hankook aspires to lead the automotive industry into the future, providing drivers around the world with the best driving experience.


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