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Hankook Tire and the DTM extend partnership to 2023
- Hankook Tire continues to consistently develop its position within global motorsport marketing and will remain the exclusive supplier of the DTM for the next four years. The tire maker and DTM marketer ITR have agreed on an early extension to the partnership contract, which now runs through to 2023.
Neu-Isenburg, Germany, 2 July 2019 – Premium tire maker, Hankook Tire, has extended its commitment to the DTM for a further four years, despite the contract still having time to run. The company has been involved in arguably the most popular international touring car series as official partner and exclusive tire supplier since 2011. The new contract sees Hankook Tire become the longest-standing tire supplier in the history of the international racing series.
The current DTM season features racing cars based on production models from three of the world’s premium automobile manufacturers. Audi and BMW have this year been joined by luxury sports car manufacturer Aston Martin. The 2019 season has also seen the introduction of new technical regulations, in accordance with the international Class 1 regulations, which have resulted in far more powerful DTM cars. They are more spectacular and capable of considerably quicker lap times. As well as the drivers and teams, the tire aspect is also becoming ever more important. In the future, the Hankook Ventus race tire will continue to take care of this element of racing at the iconic DTM circuits, as it has done so successfully in the past.
ITR Chairman Gerhard Berger: “In terms of technology and quality, the DTM requires the very highest standards from its partner-manufacturers. This season, in particular, the demand on the tires has significantly increased as a result of the new 600+hp turbo engines. Hankook’s competition tires have continually met all our requirements, and have more than proven their huge performance potential. The early extension of our established partnership reflects the trusted and professional co-operation that exists between the two parties.”
“We are pleased to have once again been selected as the official, exclusive supplier to arguably the most popular international touring car series in the world,” says Hyun Bum Cho, President & CEO of Hankook Tire. “With its international platform, the DTM offers us the opportunity to continuously demonstrate our established technological know-how and to strengthen our global presence on the motorsport scene.”
Achim Kostron, Managing Director ITR GmbH, “We are delighted that Hankook wants to continue to work alongside us promote the proposed internationalisation and growth of the DTM. As an internationally renowned brand and OEM to premium automobile manufacturers, Hankook’s long-term involvement in our race series further underlines the status of the DTM as a renowned technology and marketing platform.”
“Next week’s race at the Norisring in Nuremberg will be the 123rd DTM race on our Ventus race tire,” says James Kim, Hankook Tire Vice President of Motorsports Team. “There has not been a single tire-related retirement so far. As well as the extremely professional environment in the DTM, this is an important element in providing the very highest standard of spectacular motor racing, in which the focus is on the fans and the drivers.”
Hankook Tire has been supporting top-class motorsport events for many years. With its high-end Ventus Race line, it has established itself as one of the top suppliers of national and international motor racing and rallying. Every season, the premium tire maker’s race tire impresses through its top-class performance, high level of consistency and maximum safety in such renowned series as the DTM, the 24H Series powered by Hankook Tire, the W Series, the Formula Renault Eurocup, the 24H Nürburgring, F3 Americas and the CJ Super Race.
The same goes for the junior formats – FIA F4 Spain, SMP Formula 4 and the F4 British Championships certified by FIA – in which the performance of the Ventus Race is a key constant for the young drivers on their road to a possible career in motorsport.