Hankook Tire strengthens its truck business, presenting as global player at 2018 IAA Commercial Vehicles Show
- Hankook Tire is presenting its prospering commercial vehicles segment at this year's IAA for Commercial Vehicles in Hanover, Germany, being in overall already for the fifth time at the largest and most famous truck exhibition worldwide. As a global top-tier truck tire maker with international Original Equipment partnerships with MAN, Mercedes-Benz Trucks, Scania and Schmitz-Cargobull, Hankook Tire will be showcasing a new tire line-up for mild on- and off-road use as a world premiere. Having likewise become a player in the bus segment as well, Hankook Tire is also presenting a future oriented extension of its bus portfolio.
September 19, 2018 (Seoul, Korea) - After showing strong presence at Commercial Vehicles Show in Birmingham, and having great expectations for the coming Tire Cologne in the truck and bus field, premium tire maker Hankook Tire has already started with full speed into preparations for this year's 67th IAA for Commercial Vehicles, to be carried out from 20th to 27th September in Hanover, Germany.
The company will be following IAA’s motto ‘driving tomorrow’ and thus responding to demands of current market innovations in the bus segment. What is more, Hankook Tire is going to present as world premiere a complete mild on- and off-road tire line-up for steering, driving and trailer axle on more than 200 square metres of booth space. In total, Hankook Tire participates already for the fifth time at the largest and most important internationally known truck fair with plans to announce further growth in the context of its Original Equipment partnerships. In a separate outdoor exhibition area, the company will also be highlighting further brand activities.
Company-wide proactive and continuous CSR activities seem to have resulted in such a feat. Hankook Tire has been setting challenging goals and collaborating with various stakeholders around the world to leave a positive mark on the society.
“Since more than a decade the commercial vehicles segment has become of strong significance for Hankook Tire’s overall business, especially on the European continent,” explained Hyun Bum Cho, President & CEO of Hankook Tire. "We grow in regards to our OE partnerships, our fleet cooperations and product line-ups. We look forward to a promising show together with our customers from around the world.”
In July, Hankook Tire received the Corporate Social Responsibility Award from global auto brand Groupe Renault at its 2018 Supplier Award ceremony.