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Passion for Innovation: Hankook at the IAA, International Motor Show 2011 in Frankfurt
Passion for Innovation: Hankook at the IAA,
International Motor Show 2011 in Frankfurt
- World premieres: All new High End UHP and EU labelling-ready winter tyres
- Electro mobility: New concept tyre to be unveiled
- Meet the stars: Autograph signing sessions with football stars and celebrity race drivers
Neu-Isenburg, Germany, 1st September 2011 - In keeping with its motto “Driving Emotion,” tyre manufacturer Hankook will present cutting-edge tyre solutions and an exciting program at the 64th International Motor Show (IAA) in Frankfurt from 15th ? 25th September 2011.
The development of efficient, high performing and environmentally friendly tyres of the highest quality and technical standards, has been the company’s secret to success for more than 70 years. With a passion for innovation, Hankook’s Engineers develop tyres fitted to the needs of the specific regional markets in five research and development centres worldwide. At the IAA (Hankook Booth: Hall 8, No. F03) the company will once more prove its innovative power, presenting world premieres in the field of Premium Ultra High Performance, as well as next generation winter tyres plus a brand new concept tyre specifically designed for Electro Vehicles and much more.
New UHP flagship with DTM Know-How and other world premieres
Hankook will present its new Ultra High Performance flagship ? the high end summer tyre Hankook Ventus S1 evo2 at the world’s most renowned automobile fair. The performance-enhancing technology of the Ventus S1 evo² is also a result of the manufacturer’s successful engagement as the exclusive tyre provider of the world famous international touring car racing series DTM. The all new UHP tyre comes with a multitude of further innovations and is to be mainly produced at the company’s state-of-the-art European production site in Hungary. The line-up for the upcoming 2012 spring season will first come in sizes 17 to 19 inches in the series 45 to 35 and cover tread width from 215 to 275, ready to fit car segments from high powered compact cars to luxury limousines and sports cars. It shall be completed within 2012/2013.
Furthermore, an all new generation of advanced winter tyres for the central and western European market will celebrate its world premiere at the Hankook booth. The Hankook Winter i*cept RS has been designed specifically with a view on the EU tyre labelling regulations, which will take effect in 2012. The Winter i*cept RS thus particularly impresses with its low rolling resistance and reduced running noise as well as its high wet traction. In combination with its increased snow performance this means maximum safety and increased environmental friendliness. The Winter i*cept RS will be available from autumn this year for small to midsized cars, caravans and family vans.
In addition to its comprehensive and modern tyre line-up, the company will also present its interpretation of tyres for electric and hybrid cars, fitting in nicely with the IAA’s focus theme and new automotive mega-trend “e-mobility”. With a narrow silhouette and wide diameter the Hankook Kinergy Eco concept tyre harmonically fits the new generation of light weight car bodies.
“Future transportation concepts will require innovative and smart solutions, especially from the tyre industry.” explained Jin-Wook Choi, Hankook Tire’s Executive Vice-President and Chief Operation Officer for Europe. “In motorsports, we continuously prove how well-performing tyres contribute to the overall performance of a vehicle. With our new premium products, our concept tyre for electric and hybrid vehicles as well as possibly the most modern tyre line-up in the industry, we offer the IAA visitors insights into the world of Hankook’s environmentally friendly, high quality tyres and provide a preview on the future of individual traffic.”
Exclusive signing session with soccer and DTM stars at the Hankook booth
Visitors of the Hankook booth at the IAA can look forward to further highlights as motorsport shall also take centre stage as the tyre manufacturer continues to be the exclusive tyre supplier to the most popular touring car series worldwide, the DTM, giving proof of its innovative power and R&D expertise. Visitors will have the chance to take a look around this season’s racing cars on the booth. Premium car makers Audi and Mercedes, as well as BMW as of 2012, rely on Hankook Ventus race tyres in the DTM. Needless to say, the tyre maker will broadcast the DTM race round 8 live from Oschersleben racetrack on Sunday 18th September and invites all motorsport fans to watch it at the Hankook booth. Moreover, all visitors can meet the DTM drivers during the public days in person at the stand.
Another sportive highlight of Hankook’s IAA presence will be an exclusive signing session with players of the reigning German football champion Borussia Dortmund. As the Champion partner of the football club Hankook, who have considerably extended their EU-wide football sponsorship program recently, also facilitates a meet and greet with Dortmund players for all fans and football enthusiasts among the IAA visitors at the Hankook stand, where everyone can receive their personal autograph.
20110901_Hankook IAA Booth 2011
20110901_Hankook Ventus S1evo2