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Hankook & Company automotive battery brand ATLASBX named winner of Korea Master Brand Awards 2022

2022. 04. 27

- Selected as representative brand of South Korea in the automotive battery category by consumers
- Providing products and services in approximately 100 countries and to 450 companies worldwide

ATLASBX, an automotive battery brand of Hankook & Company Co., Ltd., was selected as the representative brand in the vehicle battery category of the 'Korea Master Brand Awards 2022'

ATLASBX is a lead-acid battery brand that produces various product lines and provides technology services such as uninterruptible power supply (UPS) and energy storage systems (ESS) for passenger cars, trucks, buses, recreational vehicles, and industrial vehicles. The company’s products provide optimal performance through continuous R&D and strict quality management. In particular, the implementation and development of its X-Frame technology in its product line allowed for strong performance and battery life extension of more than 30%.

The Korea Master Brand Awards, which marks its 17th anniversary this year, is an awards event in which consumers vote for brands they love. After two weeks of online voting, the evaluation of the nomination was made based on the Master Brand Index (MBI), which weighed seven categories including consumer brand awareness, recognition, differentiation, reliability, leadership, quality, and consumer loyalty.

Hankook & Company is the first company in Korea that launched a maintenance free (MF) battery in 1982. Following technological and quality advancement through continuous research and development, the company succeeded in developing an ultra-high performance battery (UHPB) as well as the Absorbent Glass Mat (AGM) battery for start-stop engine systems in 2013.

Hankook & Company grew its presence in the global market by expanding its domestic and foreign production and sales networks. In 2019, the company established its European office in addition to the Dubai office and its corporation in the U.S. Last year, it opened a factory in Clarksville, Tennessee, U.S. with an annual production capacity of more than 16 million units.

The Automotive and Industrial battery category is now operating under the Energy Solution (ES)Business Headquarters of Hankook & Company. Hankook & Company completed its merger with Hankook AtlasBX in April last year and newly launched as an operational holding company. Representative brands of the (ES)Business Headquarters of Hankook & Company include ‘ATLASBX’ and ‘HANKOOK’, and provides services to 450 customers in about 100 countries around the world.

Hyungjo Sohn, director of marketing & GOC at ES Business Headquarters of Hankook & Company said, "We are pleased that ATLASBX has been recognized at the Korea Master Brand Awards 2022. We will continue to make efforts to increase premium brand value by strengthening communication with global customers."