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Date 12/05/2006 Hits63,526

Category Corporate

Visitor record on first day of Essen Motor Show

Visitor record on first day of Essen Motor Show

With 4.800 visitors wandering the exhibition halls on the first trade visitor day the Essen Motor Show (EMS) has set a new record. Attracted by the stand’s innovative design and by the High End Products exhibited on especially designed tire displays hundreds of trade visitors and journalists visited Hankook’s exhibition stand during the first day. The competent audience was able to examine Hankook’s wide range of tuning, motorsports, and winter tires as well as exhibits of the newly developed Hankook Runflat System. All together approximately 150.000
tuning-enthusiasts came to see the EMS throughout the first weekend surpassing last year’s mark by some 40.000.

Hankook’s very distinctive exhibition stand, No. 104 in Hall 3.0, displays orange and black as the predominant colors and is divided into two floors combining for a total of 520m². The two-story construct is situated at the north end of the largest exhibition hall and serves as a true landmark to all EMS visitors.

The visit of S.H.John Suh (President & COO Hankook Tire Europe) and Byeong-Jin Lee (General ManagerHankook Reifen Deutschland) highlighted the first show day.


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