Hankook abides by Ministry of Information & Communication regulations pertaining to the protection of personal information. Your privacy on the Internet is of utmost importance to us.
Scope of Collection of Personal Information
2-1.Personal information" refers to information about a living person that identifies the individual based on his/her name and identification number, including symbols, text, voice data, sound and images (includes information which alone is not sufficient but when combined with other information can identify an individual).
2-3.List of information collected upon member registration
Mandatory items: name, identification number, preferred user ID, user password, e-mail address, mobile phone number, phone number, address, whether you choose to receive e-mail service, whether you choose to receive SMS service, occupation, employer, title, car ownership
Optional items: fax number, employer (company name), occupation, title
2-4.The company does not collect personal information which poses an obvious risk of infringing upon your basic rights (race and ethnicity, ideology and beliefs, hometown and legal domicile, political inclination and criminal record, health conditions such as medical history, sex life, etc.). However, exceptions are made when the personal information to be collected is stipulated under laws or is directly related to and thus required to provide services, in which case your consent will be required.
Consent to Collection of Personal Information
Purpose of Collecting and Using Personal Information
4-1.The company collects your personal information for the following purposes:
Name, identification number: To identify adult users of services and to check whether you are an offline member,
Address, phone number, e-mail address: To secure a communication channel for providing information on services/new products or events, conveying notices, verifying your decisions, handling complaints, etc.
Identification number, address: Demographic analysis (statistical analysis of service users by age, gender, region, etc.),
Optional items: Reference for individual services and special services (tire consulting, leaders club, etc.).
4-2.In order to provide you with diverse and high quality services, the company may integrate and use/manage your personal information and data related to service usage with member information from mail order business and e-commerce that the company is currently engaged in or will engage in in the future, including information gained via the "www.hankooktire.com" and "www.hankooktire-eu.com" websites, related websites through which you may receive services by using the single integrated member account (user ID and password) operated by the company and offline customer data.
Collection of Personal Information Through Cookies
5-1.Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.
For further information on cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit http://www.allaboutcookies.org/.
The sites use the following cookies:
Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet. This category of cookies cannot be disabled.
Analytical cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. These cookies do not collect information that can identify you. All the information that these cookies collect is anonymous and is only used to improve how the website works.
Our website uses Google Analytics cookies. Information collected by Google Analytics cookies will be transmitted to and stored by Google on servers in the United states of America in accordance with its privacy practices. To see and overview of privacy at Google and how this applies to Google Analytics, visit http://www.google.co.uk/intl/en/analytics/privacyoverview.html. You may opt out of tracking by Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl+en-GB.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
|Cookie Type||Cookie Name||Source||Purpose|
|Strictly necessary||JSESSIONID||Hankook||Maintains session|
|Analytical||_ga||Google Analytics||Used to distinguish users by Google Analytics|
|_dc_gtm||Google Analytics||Used to help identify the visitors by either age, gender, or interests by DoubleClick - Google Tag Manager|
|_gat||Google Analytics||Used to throttle request rate|
5-3.You may disable cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to disable all cookies (including strictly necessary cookies) you may not be able to access all or parts of the Sites.
Disabling a cookie or category of cookie does not delete the cookie from your browser. You will need to do this separately within your browser.
If you would like to make changes to your cookie settings, please go to the 'Options' or 'Preferences' menu of your browser. Alternatively, go to the 'Help' option in your browser for more details.
To learn more about the cookie settings for your browser, please select the links below:
If you have disabled one or more analytical cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.
Except for strictly necessary cookies, all cookies will expire after two years.
Usage outside the Stated Purpose and Third Party Access
6-3.In the event where the company transfers rights and responsibilities due to a business transfer or merger, the company shall inform you of the reason, details regarding the successor and the succession process on the initial screen of the homepage at least 30 days in advance. The company will also give individual notice at least once in writing, e-mail or by other means, and give you the option to consent or revoke the transfer of personal information; however, the company may substitute with a notice appearing more than once on two or more central dailies if it is not aware of your contact details through no error on the part of the company, natural disaster or other justified reason for not providing individual notice.
6-4.Notwithstanding the stipulations in Article 6-1 and Article 6-3, exceptions are made in the following cases:
When the user has given prior consent to disclosure,
When information is needed to calculate mileage in accordance with provision of services,
When needed for statistics compilation/academic research or market survey, provided that the information is provided to a third party including research groups, survey/research organisations, partner companies and suppliers after being processed in a way that does not allow identification of an individual,
When special regulations are set forth in laws including the Act on Real Name Financial Transactions and Guarantee of Secrecy, Use and Protection of Credit Information Act, Framework Act on Telecommunications, Telecommunications Business Act, Local Tax Act, Framework Act on Consumer, Bank of Korea Act, and Criminal Procedure Act.
6-5.Your personal information may be provided to or shared with business partners in order to offer better services, in which case you will be given prior individual notice via e-mail or other means regarding the name of the partner company, the list of personal information to be provided or shared, and the reason for doing so, in order to receive your consent. If you do not consent, the said information will not be provided to or shared with a partner company.
Retrieval/Revision of Personal Information
7-1.You may retrieve or revise your personal information through the company's Internet homepage. In the event that you request retrieval or revision of your personal information through a visit, in writing, by phone or by e-mail, the company will promptly take the necessary steps after confirming your identity. However, if there is justified reason to refuse retrieval or revision, you will be promptly notified of the reason.
7-2.In the event that you request a correction to an error regarding your personal information, the company shall not provide or use the information until the said correction is made.
Withdrawal of Consent for Collection, Use and Provision of Personal Information
8-2.The company will take the necessary steps so that withdrawal of consent for personal information collection can be executed with greater ease compared to the methods for collecting personal information.
Period for Storing and Using Personal Information
9-1.Your personal information will be destroyed upon withdrawal of membership, dismissal of membership, or completion of the purpose of collecting or receiving personal information as listed below. However, it will be retained for a specified period as stipulated by related laws when necessary for reasons such as to identify rights and responsibilities related to transactions, as listed below, in accordance with related laws such as the Commercial Code
Record on contract or subscription withdrawal: 5 years
Record on payment settlement and provision of goods: 5 years
Record on handling consumer complaint or conflict: 3 years
9-2.You may request retrieval of transaction information, etc. retained with your consent, and the company will promptly take the necessary steps for retrieval.
Technical and Management Measures to Protect Personal Information
10-1.When handling your personal information, the company takes the following technical measures to prevent the loss, theft, leak, alteration and damage of such information in order to maintain security:
Your personal information is protected by your user ID and password, and important data are protected by separate security measures including encrypted file and data transmissions or the use of the file lock function.
Vaccine programs are used to prevent damage caused by computer viruses, and such programs are updated regularly. In the event of a sudden virus outbreak, the related vaccine is provided as soon as it becomes available to prevent infringement of personal information.
Code algorithms have been adopted to enable safe transmission of personal information over networks, firewalls have been installed to protect against hacking and outside intrusion, and intrusion blocking systems and weakness analysis systems are used in each server to maintain security.
10-2.When handling your personal information, the company takes the following management measures in order to maintain security:
Access to your personal information is authorised to a minimum number of personnel, who are as follows:
Personnel carrying out marketing activities directly to the user
Personnel carrying out activities related to personal information management including the personal information officer and personal information manager
Other personnel who inevitably have to handle personal information in the course of carrying out their work activities
Regular internal and external training is conducted for employees who handle personal information, with the said training pertaining to the acquisition of new security technology and on the responsibility for protection of personal information.
Handover of duties involving personnel who handle personal information is conducted thoroughly while maintaining security, and responsibility for incidents involving personal information after joining and leaving the company are clearly set out.
Personal information and general data are sorted and stored through separate servers.
The computing room and data storage room are designated as special protection zones, and access to the said rooms is controlled.
If there is a loss, leak, alteration or damage of personal information due to the error of an internal manager or a technical or management incident, the company will notify you immediately, take the appropriate steps and provide suitable compensation.
Contracting an Outside Party to Handle Personal Information
12-1.The company may contract the services of an outside party to handle your personal information to enhance services, in which case it must provide advance notice on the contracted service, the contracted party, the relationship between the contracted party and the company, and the scope of responsibility via a pop-up screen, etc. on the homepage.
12-2.When an outside party is contracted to handle personal information, the company will set forth explicit regulations on adherence with personal information protection guidelines, maintaining confidentiality of personal information, prohibiting provision of the information to a third party, the contract period, and the obligation to restore or destroy personal information after the contract is terminated through a contract. The company will require the contracted party to abide by the said regulations and will store the said contract in written or electronic format.
Rights and Obligations of Users
13-1.Safeguarding your user ID and password is crucial to protecting your personal information. The primary responsibility in safeguarding the user ID and password lies with the user. Accordingly, take special caution when you are online. In particular, you are advised to log off after using services in a public place as a precaution against revealing your password.
13-3.Along with the right for protection of your personal information, you have the obligation to protect yourself and not to infringe upon others' information. If you fail to fulfill the said obligations and cause damage to others' information, you may be subject to penalty under the "Act on Promotion of Information & Communication Network Utilisation," etc.
Receiving Suggestions and Handling Complaints
14-1.The company has set up a channel through which you may submit your opinions and complaints regarding personal information protection. Suggestions or complaints related to personal information may be sent to the personal information officer or the personal information manager. Upon their receipt, the company will promptly take measures and inform the sender of how the matter was handled. You may also file complaints with the privacy violation reporting center run by the government (www.cyberprivacy.or.kr, www.e-privacy.or.kr, www.1336.or.kr, tel: 02-1336).
Transmission of Advertising Content
15-1.The company does not transmit advertising content for the purpose of profit generation that runs counter to your explicit refusal to receive such content.
15-2.The company does not transmit advertising content on media which are inappropriate for minors (youths aged 19 years or younger).
This website uses Google Analytics, a web analysis service provided by Google Inc. (‘Google’). Google Analytics uses ‘cookies’ – text files that are stored on your computer and can be used to analyse your website usage. The information generated by the cookie about your usage of this website is usually transmitted to a Google server in the USA, where it is saved. If IP anonymisation is activated on this website, your IP address shall, however, be shortened by Google within European Union member states or other signatory states of the Agreement on the European Economic Area before its transmission. Only on exceptions shall the full IP address be sent to a Google server in the USA and then shortened. Please note that IP anonymisation is active on this website. Google Analytics has been extended to include the code ‘gat._anonymiseIp();’ to ensure that only anonymised IP addresses are recorded (‘ IP masking’). Google shall use this information on behalf of this website’s operator to evaluate your usage of the website, create reports about the website activities and provide the website operator with further services associated with the usage of the website and the internet. The IP address transmitted from your browser within the scope of Google Analytics shall not be consolidated with other data from Google.
You can prevent cookies from being stored by activating the relevant browser settings. Please note, however, that doing so may prevent you from being able to use all of this website’s functions in full. You can also prevent Google from collating and processing the cookie-generated website usage data (incl. your IP address) by downloading and installing the browser plug-in found at tools.google.com/dlpage/gaoptout.
Further information on the Google Analytics terms of service and data privacy during the use of Google Analytics can be found under the following links:
Personal Information Officer and Personal Information Manager
16-1.The company designates a personal information officer and a personal information manager to receive suggestions and handle complaints related to personal information. The personal information officer and the personal information manager are as follows.
[Personal Information Officer]
Name: Roh Jong-jin
Team: Information Strategy Team
[Personal Information Manager]
Name: Koh Myung-soo
Team: Information Strategy Team
e-mail : firstname.lastname@example.org
Obligation of Notice
Hankook Copyright Policy
Each individual document published by Hankook on the world wide web may contain other proprietary notices and copyright information relating to that individual document.
Nothing contained herein shall be construed as conferring by implication, estoppel or otherwise any license or right under any patent or trademark of Hankook or any third party. Except as expressly provided above nothing contained herein shall be construed as conferring any license or right under any Hankook copyright.
Note that any product, process, or technology in this document may be the subject of other intellectual property rights reserved by Hankook, and is not licensed hereunder.
This publication is provided „AS IS“ WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. Some jurisdictions do not allow the exclusion of implied warranties, so the above exclusion may not apply to you.
Hankook assumes no liability for the use or interpretation of information contained herein. Decisions based on data or information are the responsibility of the individual.
Any Hankook publication may include technical inaccuracies or typographical errors. Changes may be periodically made to these publications; these changes will be incorporated in new editions of these publications. Hankook may make improvements and/or changes in the products and/or the programs described in these publications at any time without notice.
Should any viewer of a Hankook published document respond with information including feedback data, such as questions, comments, suggestions, or the like regarding the content of any such Hankook document, such information shall be deemed to be non-confidential and Hankook shall have no obligation of any kind with respect to such information and shall be free to reproduce, use, disclose and distribute the information to others without limitation. Further, Hankook shall be free to use any ideas, concepts, know-how or techniques contained in such information for any purpose whatsoever including but not limited to developing, manufacturing and marketing products incorporating such information.
Hankook provides access to Hankook international data and, therefore, may contain references or cross references to Hankook products, programs and services that are not announced in your country. Such reference does not imply that Hankook or a Hankook subsidiary or distributor in your country intends to announce such products, programs or services. All actions resulting from a search of this data must be related to solutions using only products, programs and services announced by Hankook or a Hankook subsidiary or distributor in your country.
© Copyright Hankook. All Rights Reserved.
Hankook (“Hankook”) considers personal information, such as your name, postal and e-mail addresses or telephone number, to be private and confidential. Accordingly, the personal information you provide is stored in a secure location, is accessible only by designated staff or authorised agents, and is used only to market our products or better serve our customers. Hankook will not disclose any personal information to other organisations.
When you browse a Hankook website, you do so anonymously. Personal information is not collected. Some areas of our websites, however, may request that you voluntarily supply us with personal information, including your name, email address, etc., for purposes such as correspondence, site registration, making a purchase, or participating in online surveys.
Hankook may also retain electronic communications you send to our customer service representatives, Webmaster or other associates. These may be shared only within Hankook as a means to continually improve customer service.
Hankook websites track information about the visits to those sites. For example, statistics are compiled that show the daily number of visitors to a site, the daily requests received for particular files on a site, and what countries those requests come from. These aggregated statistics are used to customise our website to better meet your needs and may also be provided to others, but the statistics contain no personal information and cannot be used to gather such information.
Hankook may use the information users give us to, for example, provide a service, measure consumer interest in our various products and services or inform users about new products and programs. These offers may be based on information provided in surveys, information that may indicate purchasing preferences or email sent to a Hankook site.
Any lists used to send you product and service offers are developed and managed under strict conditions, designed to safeguard the security and privacy of customers personal information. Hankook will use reasonable effort to address all requests to remove names from any postal mail or email lists.
Because Hankook considers the individual information we maintain to be confidential, our policy is not to disclose personal information gathered on-line to third parties unless release is required by law or is pertinent to judicial or government investigations or proceedings. Hankook does not sell, rent or transmit personal information to other organisations.
Hankook websites may contain links to other sites, and we make every effort to link only to sites that share our high standards and respect for privacy. However, we are not responsible for the content or the privacy practices employed by other sites.
Hankook. All rights reserved. The text, images, graphics, sound files, animation files, video files and their arrangement on Hankook‘s websites are all subject to copyright and other intellectual property protection. These objects may not be copied for commercial use or distribution, nor may these objects be modified or posted to other sites. Some Hankook websites also contain images that are subject to copyright rights or their providers.
Provisions for data protection:
This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “Cookies”, text data that is stored on your computer and which enables an analysis of your use (frequency, navigation, links, preferences etc.) of this website. The Cookie-generated information on your visit to this site (including your IP Address) is transferred to a Google server in the USA for storage. Google uses this information to evaluate your use of the website, draw up reports on the totality of activity on the site for the site’s webmaster and for the purposes of further advancing and refining Internet services. Google may provide such information to third parties, insofar as this is legally required or permissible or insofar as theses third parties are contract processing the data for Google. On no account may Google bring together such data or other Google data with your IP Address. By adjusting your browser you can prevent the cookies from installing: however, we should mention that doing this may affect your full access to all functions of this website. By using this website you are giving your agreement to the gathering and processing by Google of data on your internet activity within the context, of the type and for the purposes given above. For more details on this, please read Google’s general terms of business at:
A statement by Google on data protection can be found at:
© Copyright Hankook. All Rights Reserved.