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Brand Campaigns

Hankook’s brand campaigns under the theme “Driving Emotion”, which showcases the exceptional performance of our tyres under a broad range of driving conditions.

Hankook’s brand campaigns under the theme “Driving Emotion”, which showcases the exceptional performance of our tyres under a broad range of driving conditions.

Hankook, the only tyre proven by the top automobile brands in the world, it’s performance that’s proven by the best.

What determines the world’s best tyre?
 
Is it how it delivers high-speed driving confidence, unrivaled ride comfort, or supreme driving performance on different types of roads?

These are great ways to see if the tyre lives up to the world’s best title. Yet, we at Hankook have a more compelling reason and it begins with three of the top names in the industry, AUDI, BMW, MERCEDES-BENZ and the most extreme racing event in the world, the DTM(Deutsche Tourenwagen-Masters).
 
Fitted on three of the world’s best cars, Hankook is the only tyre chosen as the official supplier to the DTM.
 
For these cars to perform at their best, these fierce machines need a tyre that’s proven and trusted in order to deliver the performance they need.
From the prestigious race tracks in Germany to the scenic Chinese drive, Hankook has been proven by the best, and is the first choice for globally proven confidence, drivability & safety. This is what makes Hankook the best in the business worldwide.

‘Hankook - recognised worldwide as the best tyre.’

Technology makes the best, and the best establishes trust.

Hankook believes the best tyres are those that give the driver the perfect driving experience. This kind of tyre must be trusted to provide safe driving even in rough road conditions. Hankook’s “Globally Proven” campaign concentrates on this.

There is nothing stronger than trust gained through experience, alongside the impeccable driving experience and safety that American and European drivers enjoy, to prove that Hankook is the best. The image of a runner who launches into a sprint with complete control or a swimmer who glides through the water with perfect efficiency are great analogies of the safety and control that Hankook offers in any environment.

The best tyres, the tyres recognised worldwide for its superior driving performance and safety, is Hankook.


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