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Home Sustainability Focus Areas Customers (Car makers) Overview

Customers (Car makers)

Hankook Tire aspires to lead the automotive industry into the future, providing drivers the world over with the best driving experience.

Hankook Tire aspires to lead the automotive industry into the future, providing drivers the world over with the best driving experience.
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Context

Global car makers demand that their suppliers conduct business responsibly in addition to fulfilling existing essential requirements such as quality, pricing, delivery and philanthropy as part of their global cooperative relationships.

Risk & Opportunity

Hankook Tire meets car makers’ requirements through continuous technology development and amicable communication. To broaden business opportunities and enhance relationship with car makers, we are willing to satisfy even more stringent CSR requirements.

Future Plans and Outlook

Hankook Tire will develop and supply products in time that satisfy the optimal performance and quality requirements requested by car makers through exhibitions, exchanges with customers, and other multi-faceted communication channels. In addition, we will proactively respond to the sustainability evaluations of car makers and take follow-up measures to build sustainable business relationships with them.

 

Progress of Health and safety

  • Our Approach

    Hankook Tire’s declaration of management responsibility and governance for customer satisfaction and quality control

    Declaration

    As a business partner of global car makers, Hankook Tire is dedicated to maintaining a sustainable business relationship by developing technologies that meet their requirements and by securing competitive edge in eco-friendliness and quality, based on well-managed systems that satisfy global standards.

    Management Responsibility and Governance

    • • Chaired by: Global OE Division Director
    • • Supervised by: Global OE Planning Team, Global OE Technical Team
    • • Cooperated with: Global OE Sales Department, Global OE Sales Team 1 & 2, OE Teams in Europe, America, China and Japan, PC Development Team, TB Development Team, Global OE Quality Team, Technical Centers in Europe, America, Japan and China
  • 2015 Achievements

    2015 major achievements and accomplishments

    2015 Achievements
    ● Completed ◐ Partially Completed ○not Completed
    2015 Achievements
    Code Key Managerial Issues Goals Achievements Completion
    OE1 Continuous Communication Increase mutual trust through facilitating communication with car makers
    • Conducted 7 major PRM activities such as attendance in a charity event for the Childhood Diabetes Foundation, invitation to DTM race, and collaboration for developing concept tires by joining hands with 10 car makers
    • Won the 2015 GM Supplier Quality Excellence Award
    • ‌‌PR activities through news release of 10 new vehicles equipped with our tires and execution of the Hankook Tire Experience Day
    • Held media events and showcased OE tires at Auto China and IAA
    Satisfy the requirements of car makers
    • ‌‌Took follow-up measures with regard to sustainability evaluation results
    OE2 Reinforcement of product competency Promptly develop products meeting advanced performance requirements
    • ‌‌Supplied state-of-the-art SEALGUARD® tire to Volkswagen’s Touran and Passat
    • Newly supplied tires to Toyota Tacoma, Ford F-650/750, Mercedes-Benz Truck Actros, and many others
    Respond to audit on quality requested by global car makers
    • ‌‌Responded to audit request on plants and working conditions made by Hyundai Motor Company, BMW, Fiat, Ford, and Toyota
    Develop a flawless quality assurance system
    • Launched a TFT to respond to requests on quality of premium OE tires manufactured in China
    Elevate all employees’ mindset toward quality
    • Implemented trainings for elevating mindset toward quality at home and abroad
  • 2016 Plans

    2016 plans and relevant office

    2016 Plans
    2016 Plans
    Code Key Managerial Issues Commitments Key Index Deadline Team in Charge
    OE1 Continuous Communication Increase mutual trust through facilitating communication with car makers
    • No. of targets for CRM and practices
    Dec. Global OE Sales Team, Global OE Technical Team
    • Strategic advertising and PR activities
    Dec. G.OE Planning Team
    • Marketing communication performed through attending more than two major exhibitions
    Dec. G.OE Planning Team
    Satisfy the requirements from car makers
    • Follow-up measures with regard to sustainability evaluation results
    Dec. CSR Team
    OE2 Reinforcement of Product Competency Promptly develop products meeting advanced performance requirements made by critical car makers
    • Supply expansion of OE tires for future-oriented eco-friendly vehicles
    Dec. Global OE Sales Team, Global OE Technical Team, Development Team
    Develop a flawless quality assurance system
    • Product development process innovation in the angle of quality
    Dec. Global Quality Planning Team, Global OE Quality Team, QA
    Elevate all employees’ mindset toward quality
    • Elevation of mindset toward quality
    Dec. Global Quality Planning Team, Global OE Quality Team, QA

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