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Community

The true value of a corporation becomes significant when it coexists with society, and we return the value created through our business activities back to society to fulfill our role and responsibility as a corporate citizen.

The true value of a corporation becomes significant when it coexists with society, and we return the value created through our business activities back to society to fulfill our role and responsibility as a corporate citizen.
CI

Context

Companies are required to conduct diverse value-oriented activities for coexistence with local communities as well as profit generation. Thus, it is increasingly critical to amicably and continuously communicate with local communities and support their sustainable growth.

Risk & Opportunity

If a company is negligent in developing and involving in its local communities, it may lose its source of social support. Proactive involvement in resolving social issues, as a global corporate citizen, beyond merely fulfilling its economic responsibility will give a chance not only to contribute to the development of local communities but also to enhance corporate value.

Future Plans and Outlook

To reach our mid/long-term goal of ‘contributing to the growth of local communities and enhancement of corporate brand value’, we will undertake social-giving initiatives on the basis of ‘four strategic directions’: company-wide expansion of social contribution, participation of employees, focusing on core competence, and fostering local community's sustainability. Specifically in 2016, we will focus on establishing a communication system to create philanthropy programs centered on developing local communities, which will allow us to exactly understand their needs and forge closer and more truthful relations.

Progress of Health and safety

  • Our Approach

    Hankook Tire’s declaration of management responsibility and governance with local community participation and development

    Declaration

    Hankook Tire is committed to taking the lead in addressing local issues through consistent communication with local communities as well as directly and indirectly contributing to national economic growth through its businesses. We will also fulfill our role and responsibility as a corporate citizen and create social value by being proactive in distributing economic value generated from our businesses.

    Management Responsibility and Governance

    Corporate Philanthropy Committee
    • • Chaired by: Business Infra Division Director
    • • Supervised by: CSR Team
    • • Members: Corporate Communications Team, KOR) Culture Communications Team, DP) Environment & Safety Team, KP) Human Resource Team, Hankook Tire Welfare Foundation
  • Stakeholder Interview

    Interview of individual directly related to Hankook Tire’s local community participation and development

    Stakeholder Interview

    Jung, Kyoung-sook (Community Chest of Korea, Resource Development Division)

    It was through the free tire replacement support project ‘Driving Happy Together’ that we at the Community Chest of Korea first established our relationship with Hankook Tire. We joined forces in planning social giving programs that reflect Hankook Tire’s unique business characteristics. In 2014, we jointly initiated the ‘Driver License Support’ project to help underprivileged women gain economic independance and the ‘Creation of a Safer Traffic Environment for Children’ project in five areas. In consideration of Hankook Tire’s capability to contribute to our society, we focused on the independence of women and the safety of children in planning differentiated social giving projects. The ‘Creation of a Safer Traffic Environment for Children’ is unique in that is aims to improve school commuting conditions for children, an area that has not been fully explored but is in need of philanthropic commitment. While traffic accidents involving children occur frequently and traffic safety along school commuting routes is of paramount concern, children’s traffic safety has not been taken seriously as a top priority in improving community environments. Through Hankook Tire’s philanthropic commitment to children’s traffic safety, our children will be able to go to school and come home safely. Specifically, this new program is unique in that it encourages children to think about safety issues along their routes to school and present solutions of their own. The creation of this social giving program, which will generate tremendous benefits for local communities, is attributed to the deep-rooted partnership between Hankook Tire and the Commmunity Chest of Korea. It is my sincere hope that we each design diverse philanthropic programs that contribute to our society based on our positive partnership.

  • 2015 Achievements

    2015 major achievements and accomplishments

    2015 Achievements

    ● Completed ◐ Partially Completed ○ not Completed
    2015 Achievements
    Code Key managerial issues* Goals Achievements Completion
    CI1 Company-wide expansion of social contribution Monitor and report corporate philanthropic performance indicators
    • Monitored performance indicators and reported them to the Corporate Philanthropy Committee
    Reorganize expenditure structure for philanthropic activities
    • Integrated expense accounts regarding domestic philanthropic activities (donations and non-donation expenditure)
    CI2 Participation of employees Motivate employees to participate in volunteering more actively
    • Established an IT system for philanthropic activities
    *
    Expand the scope of target volunteers
    • ‌Implemented volunteer activities by employee families five times (twice in Seoul and thrice in Daejeon)
      • - Participants: 27 families (70 persons in total)
      • - Volunteer hours: 420 hours (6 hours per person)
    CI3 Focusing on core competence Develop children’s traffic safety maps
    • Region: Seoul, Gyeonggi-do, Incheon, Daejeon, Chungnam
      • - Participants: 3,000 students from 20 primary schools
      • - Cooperated with: SAFIA
    Undertake three major Mobility projects (Car Sharing, Tire Sharing, Tuieum Bus)
    • Car Sharing: Donated 40 units to social welfare facilities (accumulative 307 units)
    • Tire Sharing: Supported 2,192 units to social welfare facilities (accumulative 11,754 units)
    • Tuieum Bus: Operated 463 units (accumulative 1,300 units)
    CI4 Fostering Local Community’s Sustainability Support for strengthening competence and foundation for economic independence
    • Supported marginalized women to get driver’s license (including self-sufficiency)
      • - Targets: 86 women
      • - Obtainment of driver’s license: 57 women (12 test-takers / 17 quitters)
      • - Type of license: Class 1 Large (2 women) / Class 1 Common (12 women) / Class 2 Common (43 women)
    Support the protection of youths at risk and their self-sufficiency
    • Protection: Group home ‘Wild Flower Youth World’
    • Self-sufficiency: Cafe to support youths ‘The 1st Coffee Zoo’
    Set up manuals to respond to disasters on a corporate philanthropic level
    • Set up manuals
    • * We had planned to build a platform to encourage employees' participation in 2015. However, the plan was shelved due to the incompletion of detailed action plans with regard to system operation.
  • 2016 Plans

    2016 plans and relevant office

    2016 Plans

    2016 Plans
    Code Key managerial issues Commitments Key Index Deadline Team in Charge
    CI1 Company-wide expansion of social contribution Establish a communication system to create philanthropy programs centered on developing local communities
    • ‌Understanding of community needs by materialize targets, period, and methods
      • - Identification of stakeholders in local communities
      • - Confirmation of stakeholders’ requirements
      • - Setup of solutions of requirements
      • - Practice and management
    Dec. CSR Team
    Conduct philanthropic activities at overseas sites
    • Major philanthropic programs at overseas sites
      • - China: Supports for libraries in small cities, scholarships to low-income university students
      • - Europe: Sponsorship to traffic improvement in Africa (UK), support for child cancer (Germany)
      • - Hungary Plant: Tire supports, volunteering team
      • - Indonesia Plant: Material supports to local people, free medical service, delivery of drinking water, school rebuilding, environmental cleanup
      • - US: Support to DAV
    • 70 philanthropic activities in the world (budget: KRW 1.06 billion)
    Dec. CSR Team, CHN) Corporate Strategy Team, EUR) Corporate Communications Team, MP) Corporate Management Team, IP) Corporate Management Team, AMC) Marketing Strategy Team
    CI2 Participation of employees Build a platform to encourage employees’ participation
    • Establishment of an IT system for philanthropic activities
    Oct. CSR Team
    Launch volunteering team at overseas sites
    • Launch of volunteering team at Indonesia Plant
    Dec. CSR Team
    Participate in global volunteer activities
    • ‌‌Joint volunteer activities conducted by domestic volunteering teams and overseas sites
    Dec. CSR Team
    Expand volunteer activities by employees’ families
    • Activities: Family volunteers (Seoul, Daejeon), family camp (Seoul, Daejeon), couple volunteers, Donggeurami Daycare Center (Seoul, Daejeon, Geumsan), regular service (Seoul, Daejeon)
      • - No. of services: 21 times (80 hours)
      • - Participants: 560 persons from 160 families
    Dec. CSR Team, KOR) Culture Communications Team, Volunteer related Teams
    CI3 Focusing on core competence Develop children’s traffic safety maps
    • Region: Seoul, Gyeonggi-do, Incheon, Daejeon, Chungnam
      • - Participants: 3,000 students from 20 primary schools
      • - Cooperated with: SAFIA
    Dec. CSR Team
    Undertake three major Mobility projects (Car Sharing, Tire Sharing, Tuieum Bus)
    • Car Sharing: Plan to donate 40 units to social welfare facilities
    • Tire Sharing: Plan to support 2,120 units to social welfare facilities
    • Tuieum Bus: Plan to operate 420 units
    Dec. CSR Team, Hankook Tire Welfare Foundation
    CI4 Fostering Local Community's Sustainability Support for strengthening competence and foundation for economic independence
    • ‌Upgrade of the project to support marginalized women to get driver’s license
    Dec. CSR Team
    Support the protection of youths at risk and their self-sufficiency
    • Protection: Social Fam. ‘Wonderland’
    • Self-sufficiency: Cafe to support youths ‘The 2nd Coffee Zoo’
    • Education: Humanities for youths
    Dec. CSR Team, Hankook Tire Welfare Foundation
    Donggeurami House
    • Leasing-type Housing Supply for Residence Stability of Youths at Risk
      • - Goal: Supply of about 20 houses (33~46.2m2)
      • - Method: Reinvestment in SH’s or LH’s purchased rental housing projects
      • - Feature: Sustainable operation without budget exhaustion as a cyclical philanthropic program
    Dec. CSR Team, Hankook Tire Welfare Foundation

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