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Business Divisions

Hankook Tire firmly believes in the value of talented individuals, and provides a wide-range of training and support to nurture employees globally. Our team, which is second to none, possesses unlimited potential and professional skills which are transforming us into a global company.

Hankook Tire firmly believes in the value of talented individuals, and provides a wide-range of training and support to nurture employees globally. Our team, which is second to none, possesses unlimited potential and professional skills which are transforming us into a global company.
Work area
Job Function Job Family Job Description
Marketing General
Marketing
  • Plan and implement marketing programs and pricing strategies for products and services
  • Responsible for launching products/services
  • Cooperate closely with other departments to establish marketing strategies
Product
Development
Marketing
  • Establish and implement new product development strategies
  • Develop new products into marketable ones
  • Manage product lifecycles
  • Develop new product design technologies
  • Analyze customers’ needs and apply to product development
  • Cooperate with engineering, production, marketing and promotion departments
Brand
Management
  • Establish global brand strategies and enhance brand image
  • Plan and implement brand advertising campaigns
  • Establish and implement global exhibition strategies
  • Create and implement motorsports participation strategies
Corporate
Communications
  • Develop corporate communication strategies and implement communication programs focused on key messages
  • Communicate with the domestic and international media
  • Manage website and utilize digital communication

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