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The Next Driving Lab

Hankook creates the future of driving for the next generation.

Hankook creates the future of driving for the next generation.

‘Who creates the new value of driving?’

Hankook continues its challenge to create the experience of a new and innovative driving which drivers have never experienced so far. ‘The Next Driving Lab’ was born with the value of Hankook dreaming of driving in the next generation, not just as a tire maker. The Next Driving Lab will continue to make the projects containing new driving emotions based on its innovative high-technology.

The second project of The Next Driving Lab, Mind Reading Tire Powered by human’s brainwave, Mind Reading Tire enables the vehicle to move without any basic components of vehicles such as engines, brakes or even a steering wheel.

The first project of The Next Driving Lab, ‘Digital Creative Car’.


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