Sponsorship with the National Rugby League
Hankook is the Official Tyre of the NRL for the 6th year in a row.
Hankook, one of the largest and fastest growing tyre manufacturers in the world, has renewed its partnership with the National Rugby League as the Official Tyre of the NRL. The exclusive partnership as the Official Tyre partner also renews our naming rights sponsor of the Hankook Monday Night Football.
With over 5 million rugby fans and a TV audience of 250,000 on the Monday night timeslot, Hankook will continue to deliver cut-through messaging to a large fan base.
2016 will see Hankook continuing its visual presence with on-field branding on both 30 metre lines, along with the prominent Hankook Monday Night shield on the half-way line. Digital LED signage will also appear during the premiership along with Hankook signage panels at each end of the field. Peter Jung, Managing Director, Hankook Australia comments, “aligning our brand with a leading national sport will bring greater brand awareness for the Hankook brand.”
With a cumulative audience of over 3 million, the NRL presents Hankook with a great opportunity to engage with a large audience.
“Furthermore, the NRL's reach includes millions of people across Australia and New Zealand. I am pleased to say that the renewal substantiates our goal of placing Hankook top of mind,’ says Peter.
Throughout the footy season, Hankook will appear in NRL Premiership series, all three State of Origin games, and the Finals series. Hankook will continue to dominate its brand positioning during the Hankook Monday Night Football broadcasted by FOX Sports.